Chief Marketing Officer, Carbon
Dara Treseder is the chief marketing officer at Carbon, a leading Silicon Valley-based digital manufacturing company. Previously, she was CMO of GE Ventures, GE’s venture capital arm, and GE Business Innovations, focused on new business creation, new market development and technology licensing. Before joining GE, Dara led marketing and growth efforts at Apple and Goldman Sachs.
At Carbon, Dara leads marketing, communications, education, and customer experience. She is responsible for building the Carbon brand and driving the company’s growth. She educates audiences around the world about how digital manufacturing is transforming the economics of 3D printing and helping companies accelerate product innovation. Dara shares insights from partnerships with companies like adidas, Ford, Johnson & Johnson and Riddell to show how previously unmakeable products products have been made possible with digital manufacturing. Powered by Carbon, breakthrough products are being made sustainably, economically, and at scale.
As an expert on marketing and technology, Dara has been noted for her knowledge and achievements. Most recently, she was awarded B2B Marketer of the Year by The Drum in 2018. Forbes named Dara to its inaugural “CMO Next” list, which identified 50 individuals redefining the CMO’s role and shaping the future of marketing. Dara was named by AdAge as one of 2018’s “Women to Watch.” She was also called one of the “30 Inspirational Women to Watch in Tech” by Inc. magazine in 2017.
A sought-after speaker, lecturer and advisor on the topics of marketing, innovation, growth and creating more diverse workplaces, Dara has delivered presentations and keynotes at several premiere industry conferences, such as those hosted by Forbes, Fortune Most Powerful Women Next Gen, INBOUND, the Association for National Advertisers (ANA), and AfroTech, among others. She is a frequent contributor to leading publications, including Adweek, MarketingProfs, The Marketing Insider, CMO.com, and Marketing Daily.
Dara serves on the North American board of the Mobile Marketing Association. A champion of public health and women's issues, Dara also serves on the board of directors of the Public Health Institute.
Dara graduated with highest honors in African and African American Studies from Harvard University and holds an MBA from Stanford University. She lives in the San Francisco Bay Area with her husband and their two young children.
Inductee, 2019 Advertising Hall of Achievement
Last Updated: September 2019