Executive Vice President, Global Head of Business Transformation, R/GA
Saneel Radia leads the company’s global business consulting practice where he helps C-level executives innovate by enabling the creation of new businesses, models, products and brands that drive growth during times of disruption. He oversees a multi-disciplinary team of strategists, innovation consultants, designers branding and UX specialists and to advise the world’s leading companies such as Walmart, Newell Brands, and the Campbell Soup Company on how to adapt to the demands of the connected age.
Saneel previously founded and ran Publicis Groupe’s incubator-for-hire Finch15, which creates new digital businesses for brands. Prior, he ran BBH Labs North America, earning the company’s first-ever Webby Agency of the Year in 2012. He has led strategy and innovation projects for diverse clients including Google, BMW, HP, P&G, VISA, and Verizon.
Concurrently, Saneel is Founder and President of Greatest Good, an unprecedented non-profit platform that allows thought leaders across multiple industries to donate their time to charitable causes they’re passionate about.
He has been recognized as an Internationalist “Agency Innovator,” an Ad Age “Twentysomething,” a Mediaweek “Media All-Star” in the Non-Traditional category, as one of Adweek’s 40 under 40 “Influentials,” one of 4A's 100 People Who Make Advertising Great and received MAIP’s prestigious Paragon Award. His work has won numerous awards including Webbys, Cannes Lions, One Show Pencils, Most Contagious Awards and Effies. Saneel holds an MBA in Management from the Berlin School of Creative Leadership.
Inductee, 2018 Advertising Hall of Achievement
Last Updated: July 2018