Sabrina A. Caluori
Senior Vice President, Digital Media & Marketing, HBO
Sabrina Caluori is Senior Vice President, Digital Media & Marketing for Home Box Office where she oversees all digital and social marketing for HBO's programming and brands, as well as digital platform publishing and operations for HBO.com, HBO GO and HBO NOW. Additionally, she is leading Acquisition and Retention efforts for HBO NOW. Caluori is a visionary digital leader with an impressive track record of building high performing teams from the ground up. She is responsible for the development of the enterprise social media strategy and the exceptional digital marketing team at HBO. Caluori has had tremendous success using digital media to build massive, engaged fan bases – first for True Blood and now with Game of Thrones. Additionally, she oversaw the concept and development of the Webby award-winning social TV product – HBO Connect.
She joined HBO in September 2007 as Director, Social Media and Marketing. Prior to HBO, Caluori headed the account team at interactive agency Deep Focus, where she used her unique ability to marry digital media, creative and publicity to create integrated, buzz-worthy marketing campaigns for clients such as HBO, Miramax, Google, Court TV and Comedy Central.
Caluori has led creative teams to receive numerous prestigious awards including an Emmy for exceptional user experience and design, a Cannes Lion for Best Integrated Campaign, a Billboard Award for Most Innovative Use of Technology in Advertising, plus several Webby and Shorty Awards. She is a loquacious speaker having taken the stage for Ad Age, Mashable, Promax, the ANA and SXSW among others. In 2014, she was named to Ad Age's Top Digital Marketers and Brand Innovators Top 50 Women in Marketing.
Last Updated: May 2016