CEO, Niche Media LLC
Jason Binn, CEO, founded Niche Media Holdings, LLC in 1998. Since then, he has successfully built what BusinessWeek calls “a fast growing empire” of upscale glossies that has cornered the regional publishing market with the country’s preeminent local luxury magazines including Aspen Peak, Boston Common, Capitol File, Gotham, Hamptons, Los Angeles Confidential and custom publishing titles such as Tourneau Times. In partnership with the Greenspun Media Group headed up by Michael T. Carr, Niche Media publishes Vegas magazine as well as the custom titles Venetian Style and Wynn. In 1992 Jason co-created Ocean Drive magazine with Jerry Powers.
Through the development of a vertically integrated strategic model, Binn has successfully validated the concept of the controlled-circulation publication as a highly prized commodity in the eyes of consumers and advertisers. His “winning formula” (BusinessWeek) begins with magazines that chronicle and celebrate community leaders and local celebrities. Then, unlike most magazines, which rely solely on newsstand sales and subscriptions for their circulation base, Niche Media works with Experian, one of the most respected data bureaus in the country with a 98 percent accuracy rate, to ensure that the magazines are delivered straight into the hands of the country’s most coveted readers, those with the highest disposable income.
Binn was profiled in Forbes magazine’s coveted Forbes 400 issue, in a piece highlighting his ability to capture an audience of the “rich and powerful,” a skill also recognized by Newsweek (May 2005).
Rounding out Binn’s strategic model are the events thrown by Niche Media magazines that are chronicled in The New York Times, Washington Post, Boston Herald, Hollywood Reporter, Advertising Age, Folio, Mediaweek, Variety, People, OK!, Star, New York Post and U.S. News and World Report, among others, bringing the magazines to life and ultimately creating an intimate connection between the readers, the magazines and the communities they are in.
For his work in the publishing industry, in 2005 Binn was awarded Ernst & Young’s “Entrepreneur of the Year” Award celebrating vision, leadership and the success of the entrepreneurial spirit. In 2006 Binn was the only person within the magazine industry to be inducted into the American Advertising Federation’s “Advertising Hall of Achievement,” an honor bestowed upon outstanding advertising professionals age 40 and under who make a significant impact through leadership, career, and personal achievements.
Jason Binn graduated from Boston University’s College of Communications in 1989. He, his wife, Haley Lieberman Binn, and daughter, Penny, divide their time between their Aspen, Los Angeles, New York and Southampton homes.
Last Updated: November 2006