Wally Snyder

IAE Executive Director, AAF Board Member and President Emeritus, and Visiting Professor, Missouri School of Journalism, Professor and Senior Advisor, Advertising Ethics, Michigan State University


Wally SnyderWally Snyder has devoted his entire professional career to working on advertising development, regulation and ethics. He served as a trial lawyer and as Assistant Director for Advertising Practices at the Federal Trade Commission before joining the American Advertising Federation where he served as president and CEO, from 1992–2008. Currently, he serves as Executive Director for the Institute for Advertising Ethics. Wally was inducted into the Advertising Hall of Fame® in 2009.

Please contact Wally for inquiries on the following programs:

Last Updated: July 2016