Agenda

*All Times Eastern.

 

11:30am–11:45am

Welcome Remarks

Scott Hamula, Chair, National Education Executive Committee; Associate Professor/Chair, Department of Strategic Communication, Ithaca College

11:45 AM–12:30pm

Keynote: The Evolution of Amazon Advertising

Annie Kearney, Manager, Account Executive Program, Amazon 
Princess Buenaventura, Account Executive, Amazon
Amazon Advertising helps grow business and brands of all sizes. Find out how Amazon Advertising has evolved over the years and how we have continuously innovated on behalf of customers. Further, you’ll learn about Amazon Advertising’s Associate Account Executive Program, hiring now!  

12:45pm–1:30pm

Breakout Sessions: The “New Normal” in Recruiting & HR

How do you manage your expectations for your first job…during these unprecedented times? Get an insiders look at what it takes to get hired and be successful in 2020 with Octagon, RPA, and MELT!

Ask Me Anything

Mary Sirico, Head of Talent & Strategic HR Partner, Octagon 
Mary shares information about Octagon and answers your burning questions about getting a job in advertising

Building Your Brand to Land Your First Job

Vince Thompson, CEO, MELT
CEO of MELT, Vince Thompson, breaks down all the tips and tricks to landing that coveted first job or internship. From lower Alabama to Atlanta, Vince has decades of branding, marketing, and event experience. MELT has represented Coca-Cola for two decades and has a year-round virtual internship program titled, “MELT U”. Come chat!

Succeeding in your Virtual Internship

Jeremy Chau, Talent Specialist, RPA
In this breakout session, Jeremy will go over the "dos and don’ts" of your next virtual internship and ways you can make the most from working at home.

1:30pm–2:00pm

Peer Networking

Meet with your peers around the virtual "water cooler" to connect and share experiences, thoughts, and questions.

2:00pm–2:45pm

Keynote: Diverse, Young and Informed: Today's Growing News Audience

Michelle Donato, Senior Research Executive, Nielsen
Drawing from the latest thought leadership report released by Nielsen, this presentation will dive into the new normal of TV consumption in today's C-19 world, with a special focus on the power and growth of news. Insights will span age, race/ethnicity and local markets, providing a 360-degree view of who today's news viewers are and where they can be reached.

3:00pm–3:45pm

Keynote: The Importance & Impact of Inclusion

Vita Harris, Chief Strategy Officer, FCB

3:45pm–4:00pm

Closing Remarks

Scott Hamula, Chair, National Education Executive Committee; Associate Professor/Chair, Department of Strategic Communication, Ithaca College

11:30am–11:45am

Welcome Remarks

Scott Hamula, Chair, National Education Executive Committee; Associate Professor/Chair, Department of Strategic Communication, Ithaca College

11:45am–12:30pm

Keynote: Being Disruptive AF

Doug Melville, Chief Diversity Officer, TBWA
What do Charlamagne tha God, Maria Shriver and Snoop Dogg have in common?  They’ve all shared with Doug Melville their journeys on how they’ve disrupted business, culture and life.  As our industry constantly evolves, hear from current TBWA’s Chief Diversity Officer on why future advertising professionals should embrace being idealists, innovators and Being Disruptive AF! 

12:45pm–1:30pm

Keynote: How to Become a Thought Leader on LinkedIn

Ty Heath, Director of Market Engagement, LinkedIn
Digital enhances the way executives engage with their audiences and express their views. Increasingly, leaders are expected to share their insights and ideas on social media making it essential to develop an effective approach. LinkedIn is the world’s largest professional network with over 706+ million members throughout the world. Top executives are participating in conversations on LinkedIn by sharing meaningful and insightful content with this community. In this session, you'll learn how to use LinkedIn to promote your ideas and perspectives to establish you as a thought leader amongst your professional network.

1:45pm–2:30pm

Breakout Sessions: That’s Advertising? Off the Beaten Career Path

Take the road less travelled to kickstart your career with Amazon, Freeman, Google, The Trade Desk and XBox!

The Power of Advertising in Giving Back: Corporate Social Responsibility 

Fiona Soderberg, Google for Nonprofits Program Manager, Google
Fiona delivers the best of Google's tool to nonprofits all around the world. Learn how advertising can help build a career in giving back to the causes you care most about

Unpacking Campaign Development with Xbox Games Marketing

Hailey Geller, Integrated Marketing Communications Manager, Microsoft
Hailey develops authentic brand love and bombastic campaigns for one of the industry’s most acclaimed game franchises, Gears of War.  Join us to learn more about how she has helped to create and shape the franchise’s voyage into the mobile gaming and PC strategy space with the launch of Gears POP!, Gears Tactics, and the AAA title, Gears 5.

Experiential: Consultative & Creative

Tom Woody, Business Development Manager, Freeman
How listening and offering value beyond a service or a sale can provide you a rewarding experience and meaningful connections.

The Future is Bright for Programmatic Advertising

Matt Goldberg, Executive President of Global Operations, The Trade Desk 
Learn from Matt Goldberg, an industry leader (and all around awesome guy!) on how Programmatic Advertising has changed the industry for the better by using data, measurement, and targeting to get relevant digital ads in front of the right consumer. We’re excited to highlight some of the amazing work we’re doing at The Trade Desk including being an industry leader for Unified ID 2.0 (solving for a cookie-less future), the massive advertising opportunity with the rise of Connected TV, all while prioritizing our company culture and values as our people really are our most valuable asset.

2:30pm–3:00pm

Peer Networking

Meet with your peers around the virtual "water cooler" to connect and share experiences, thoughts, and questions.

3:00pm–3:45pm

Keynote: The Shift: Influencing Perception in a Crisis 

Bria Purdiman, Managing Supervisor of Public Relations & Communications, fluent360
This is a discussion on the importance of brands effectively and authentically managing public perception, particularly amidst a crisis when consumer behavior and preferences have significantly shifted. It will highlight the sensitivity of the relationship between consumers and brands, and how to work toward a strong and lasting one, even when things get rough.

3:45pm–4:00pm

Closing Remarks

Scott Hamula, Chair, National Education Executive Committee; Associate Professor/Chair, Department of Strategic Communication, Ithaca College

11:30am–11:45am

Welcome Remarks

Scott Hamula, Chair, National Education Executive Committee; Associate Professor/Chair, Department of Strategic Communication, Ithaca College

11:45am–12:30pm

Keynote: I Wish They Would’ve Told Me

Brandon Pierce, VP, Executive Creative Director, Hulu
A walk through the work of Brandon Drew Jordan Pierce.

12:45pm–1:30pm

Breakout Sessions: What I Do All Day…Career Insights

Gain insight on what it's really like to work in advertising from the talent themselves.  Hear from creatives, account execs, strategists, digital experts and more about the good, the not so good and the amazing that comes from working in our industry.

Account Executive: Helping Brands Grow on Amazon

Armando Sanchez, Account Executive, Amazon 
Tiffany Leung, Associate Account Executive, Amazon
Learn how Account Executives prepare to make an impact on brands and people through innovative, data-driven advertising.

Creative

Candace Queen, Principle/Creative Director, Tabernacle

Account Management 2020

Chris Nilsen, Account Director, GS&P

Media Planning Highlights vs. Media Planning 2020 & Beyond

Woubie Bekele, Associate Media Director, Hearts & Science
Discover what media planning is & the recipe needed to build it.

Paid Social, Paid Search, New Business, Account Executive

Lori DePace, Program Manager, Early Careers Publicis Health Media
Alison Elmire, Paid Social Media, Publicis Health Media
Kara Humphreys, Paid Search Associate, Publicis Health Media
Kate McGrath, Senior Associate, New Business, Digitas Health
Mitch Wrobel, Senior Account Executive, Razorfish Health 

1:30pm–2:00pm

Peer Networking

Meet with your peers around the virtual "water cooler" to connect and share experiences, thoughts, and questions.

2:00pm–2:45pm

Breakout Sessions: Behind the Scenes: Building a Campaign

Join these panelists as they discuss how to create award-winning campaigns from idea to execution, who does what and how they work together.

Making "Herstory": The AR App That Hacks Sexist Textbooks

Melissa Buck, Account Director, GS&P
Shaza Elsheshtawy, Brand Strategist, GS&P
Trevor Joplin, Copywriter, GS&P
Eleanor Rask, Art Director, GS&P

"LA Times–Decisions"

Connor Dean, Producer/Film, Brigham Young University–Provo
Enoch Lui, Copywriter, Brigham Young University–Provo
Cam Tribe, Art Director/Director, Brigham Young University–Provo
Quinn Frehner, Strategist, Brigham Young University–Provo

"I Am Hunger" 

Dan Gilroy, Account Director, Leo Burnett
Daniel Jaramillo, Senior Art Director, Leo Burnett 
Javier Valle, Senior Copywriter, Leo Burnett

 

2:45pm–3:00pm

Closing Remarks

Scott Hamula, Chair, National Education Executive Committee; Associate Professor/Chair, Department of Strategic Communication, Ithaca College

3:00pm–6:00pm

Recruiter’s Expo

Amazon Advertising | Chicago Portfolio School | Energy BBDO | FCB | GS&P | Leo Burnett Group | The Marketing Arm | MELT | Octagon | Omnicom Health Group | Omnicom Media Group | Publicis Health | RPA | TBWA 
Meet with recruiters and learn about current career opportunities!