STUDENT ADVERTISING CAREER CONFERENCE

 

Agenda

8:00–9:00am

Check-In & Breakfast

9:00-9:10am 

Welcome Remarks

Daniel Petek
Chair, National Education Executive Committee, AAF
Associate Professor, Washington State University

9:15-10:00am

Keynote: The Evolution of E-Commerce Advertising

Jamie Lomas
Director, Global Emerging Account Sales, Amazon Advertising 

10:15-11:00am

Keynote: How Google Uses Machine Learning in Video Ad Creation

Anika Ayyar 
Associate Product Manager, YouTube
Youtube Ads Product Manager Anika Ayyar will present the ways in which Google is using machine learning to help marketers create and enhance videos for YouTube. Anika will discuss how new offerings like Bumper Machine reveal the potential for machine learning to help marketers develop smarter videos faster.

11:00-11:20am

Break

11:20am-12:05pm

Breakout Sessions: The Future of Advertising

How did DJ Khaled crack the Influencer Marketing ceiling?  As jobs change, why MUST Communications Planners be at the forefront of all media channels?  In-house Advertising on the rise…..what does that mean for you?  Quick!  Can you explain Programmatic Buying in ten seconds?  These questions, and more, will be answered in the following “Future of Advertising” breakout sessions:

Comms Plan or Die: Why We Need Integrated Comms Planning to Break Through the Media Mess

Greg Morrison
VP, Global Senior Account Director, Energy BBDO
Six Seconds. Dual Screening. Sound Off. Shoppable. Cord Cutting. Display Blindness. More media channels than ever means more ways people can ignore advertising. Discover how Integrated Comms Planning breaks down communication barriers to make every ad in every campaign work harder and work together to make brands famous.

Trends in Advertising

Jamie Lomas
Director, Global Emerging Account Sales, Amazon Advertising 

Precision and Programmatic Buying in the Marketplace

Patricia Abad-Santos 
VP, Group Partner, Decision Sciences, UM Worldwide
“Programmatic” is a hot topic term used across the advertising industry, but what does it mean exactly? What is precision marketing and why does it matter in this marketplace? In an age where consumers are consuming multiple forms of media at the same time, it’s important for advertisers to distinguish their messaging and ensure they are targeting the right person at the right place at the right moment. Within this session, learn more about the principles of precision and programmatic media as well as trends and issues the industry is facing.

Kim Kardashian, Zoella or Your Mom… Who Do You “Trust”? Brand Influencers…Its Not All About the Likes

Daniel Petek
Chair, National Education Executive Committee, AAF
Associate Professor, Washington State University

12:15-1:00pm 


Lunch

1:00-1:45pm 


Breakout Sessions: What You NEED to Know About Recruiters

Think you know what the biggest transition challenge you’ll face as you enter the workforce?  Think again.  Employees have certain expectations. But, what should YOU be thinking about regarding your own expectations for your first job?  WTF??? Hear some of the surprising things young professionals have experienced as they’ve transitioned from intern into permanent hire. Industry leaders from Octagon, Publicis Health and more will help you avoid the pitfalls some students make as they transition from student to young professional.

Swiping Left On Rejection Letters—How to Get a Job

Mary Sirico
Talent Acquisition Director, Octagon
Presenting from a recruiter’s standpoint, Mary will discuss how to land a job. From the interview process, communicating with hiring managers, resume tips, and keys to success, Mary covers it all (with a bit of sarcasm and humor).

Ask Us Anything

Colleen Deely
Paid Search Manager, Publicis Health Media
Lori DePace
Program Manager, Early Careers, Publicis Health
Stephen Hewell
Brand Coordinator, Saatchi & Saatchi Wellness
Laurie Mellon
SVP, Talent Programs, Publicis Health
Sasha Sakay
Account Coordinator, Langland
Hailey Seiferheld
Art Director, Saatchi & Saatchi Wellness

We’ve been there.  We’ve loved and hated our internships.  We’ve spent hours perfecting our resumes (or reviewing them for others).  We’ve picked up our lives and moved to new cities.  We’ve negotiated salaries.  We’ve made our careers in the advertising industry and are doing cool work for our clients.  Ask us anything.  Learn from our wins and our mistakes.  We’ll do our best to help you prepare for the next steps in your life and in your career.

1:45–2:05pm

Break

2:05–2:35pm

Not Just TV: Nielsen Measures (Almost) Everything

Chris Quick
Senior Research Executive in Media Analytics, The Nielsen Company
When you hear the name "Nielsen", what is the first thing that comes to mind? For most people, that answer is TV ratings. But TV alone does not reflect how people today consume media and Nielsen is capable of measuring (almost) all of it.

2:40–3:10pm

Building Better Campaigns thru Research

Ari Gatzulis
Sales Strategist, AdMall/SalesFuel
Data and research aren’t exactly the most exciting words, but they are essential elements of creating exciting and effective campaigns. Ari will highlight how to best utilize research to better know your market, know your client, and know your target audience.  As the cliché goes, knowledge is power.

3:15–4:00pm

Keynote: How Did I Get Here?

Steve Pacheco
President & CEO, American Advertising Federation
Hear how a determined kid from Memphis built an enviable career out of his passion for Advertising. How that passion took him from the Memphis State University NSAC Team to President of AAF Memphis to AAF 7th District ADDY Judge and Speaker to AAF National Board Chair to President & CEO of the AAF…and how he helped shape some of the world’s most powerful brands and produced a dozen memorable Super Bowl commercials while staying involved with the AAF at every turn.…and learned a few things about creativity, curiosity and courage  along the way.

4:15–5:00pm

The Importance and Impact of Inclusion in Advertising

Vita Harris
Chief Strategy Office, FCB

8:45-9:15am

Breakfast

9:30-10:15am

Keynote: Being Disruptive AF

Doug Melville
Chief Diversity Officer, TBWA; Executive Producer/Co-Creator, Disruptor Series
What do Broad City’s Ilana Glazier & Abbi Jacobson, Charlamagne tha God, Maria Shriver and Snoop Dogg have in common?  They’ve all shared with Doug Melville their journeys on how they’ve disrupted business, culture and life.  As our industry constantly evolves, hear from current TBWA’s Chief Diversity Officer on why future advertising professionals should embrace being idealists, innovators and Being Disruptive AF! 

10:25–11:10am

Keynote: The Insider’s Guide on Navigating the Advertising Industry

Madeline Gissler
Account Executive, mcgarrybowen
Aston Hunt
Associate Director of Digital Analytics, Essence
Jane Lee
Production Assistant, Wieden+Kennedy
Matt Renne
Global Strategy Supervisor, TBWA
Soryane Song
Strategist, Ogilvy

11:10-11:20am

Break

11:30am-12:15pm

Breakout Sessions: How’d You Get Your Job?

How does one go from Psychology major to a career in advertising?  Future engineer?  We’ve got a job for you?  Savvy at social?  Learn how you can turn that into an advertising career.  Hear from industry talent about the journeys that led them to their current positions in the industry in the “How’d You Get Your Job” breakout session.  The following topics may help you set out on your journey:

Creative: How to Get a Job in Advertising. Or Arrested.

Jason Scott 
Integrated Creative, Wieden+Kennedy
When somebody sends you real dog testicles in a wildly misguided attempt to get a job as a creative, you put it out of your mind and vow never to speak about it again. Unless of course, you’re asked to give a talk about different ways to land that all-important first role. Then you kinda have to. In this chat we’ll talk about the good, the bad and the what-in-the-actual-hell were they thinking. Our lawyers have made me write that I take no responsibility for your actions afterwards.

Data/Analytics

Christina Fieni
Data Strategy Director, Droga5

Brand Management: Getting the Job: The Break-In & The Grind

Elvia Ortiz
Brand Director, 72andSunny
Study✅ Get degree✅ Intern✅ First job✅...right? Nah. Advertising is anything but traditional so it only makes sense landing your first job in the field requires some ingenuity. Come listen to how a Latina with zero connections broke into her first agency role and got crafty developing the career she wanted.

Account Management

Shenneth Dove-Morse
Senior Account Executive, FCB

12:15-1:00pm

Lunch

1:00-1:45pm 


The Purpose Driven Life: A Journey in Finding Your Inner Leader

Mark Revermann 
VP, Business Integration, fluent360 
Advertising industry veteran, Mark Revermann, challenges the traditional pursuit of leadership status and pivots our approach to career growth as one that instead seeks personal purpose. In this keynote address, Mark presents a framework of self-discovery and shares his own personal and professional journey in the agency world. The talk will focus on deconstructing our own identity and present how key moments progressively guide our way to a purpose driven life.   

1:45-2:00pm

Break

2:00-5:00pm 

Recruiter Expo

72andSunny | Amazon Advertising | Chicago Portfolio School | Creative Circus | Droga5 | Energy BBDO | FCB | Marist | McCann NY | Octagon | Publicis Communications | Publicis Health SMU: Temerlin Advertising | TBWA | UM Worldwide | VCU Brandcenter | Wieden + Kennedy