Once the in-person district and virtual district competitions wrap up, all first-place district winners will advance to the semi-finals to compete for one of eight national finalist spots. Following the district competitions, the presentation from each qualifying team will be recorded and forwarded to a judging panel for review.
Practitioners in advertising and other related disciplines in media, marketing and research will judge the semi-finals. While the judges review the 20-minute presentation, the AAF National office will schedule a date and time for each team to have a 10-minute video conference Q&A session with the judges via Adobe Connect.
The teams’ rankings will be based on the presentation scores and the answers provided during the Q&A session.