Advocacy Mosaic Media Image Award Winner
“Asian-Americans and Pacific Islanders in the U.S. Military”
AARP | NextDayBetter
AARP in collaboration with diaspora storytelling platform, NextDayBetter, designed and launched a storytelling campaign entitled “Asian-Americans and Pacific Islanders in the U.S. Military” for Veterans Day.
Our research showed that many Americans believe that Asian Americans and Pacific Islanders in the military is a recent phenomenon—a dangerous perception that prevents many Americans from adequately recognizing the valor of AAPI veterans and advocating for their unique caregiving needs.
We collaborated with high-ranking AAPI veterans including Dr. Ravi Chaudhary, Major General Tony Taguba, and Lt. Col. Lan Dalat in the design, production and distribution of the digital campaign. Together, we designed digital stories that highlighted trailblazing AAPIs in service at every turn: at the War of 1812, during the Civil War, in both World Wars, and in current day conflicts. From Chinese American WWII women Air Force veteran pilots to Vietnamese Refugees, we made sure to be inclusive of AAPI’s rich and diverse contributions towards progress in America.
For the digital campaign, we leveraged AARP’s platform and activated over 50 national AAPI community partners (e.g. National Federation of Filipino American Associations, AAPI in the Military) and influencers (e.g. Vietnamese Refugee and Commanding General for the United States Army in Japan, Major General Viet Luong) to share stories and engage in online and offline conversations regarding caregiving for all veterans. The campaign has achieved over 500,000 digital views on Facebook.
Our campaign is a rallying call for an inclusive approach to the AAPI Veteran Caregiving conversation. Ultimately, this campaign helps tell untold stories that define the AAPI military and veteran experience, as part of the American fabric and narrative.
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