Multicultural Students Program Mosaic Award Winner
Droga5 | “D5in10 Academy”
In 2017 we launched a new program, D5in10 Academy, in an effort to invest in the future of diversity within our industry. Our aim is to foster the talents of individuals from all backgrounds who are interested in working as creatives in advertising by giving them an opportunity to learn the craft from one of the industry’s most awarded agencies.
At Droga5, one of our guiding principles is to create great work that has a point of view on the world. To achieve this, we seek to encourage talented and diverse individuals to participate in the advertising world.
D5in10 Academy provides participants with a complimentary 10-week introductory course introducing them to the inner workings of an advertising agency. The first iteration of the program was designed to teach creators of all backgrounds the essence of advertising, including concepting, building campaigns, art direction, copywriting and more. We plan to extend this program to other Droga5 departments in 2018.
For our first semester of D5in10, we hosted 21 high-potential creatives from a mix of racial, cultural and professional backgrounds. Classes—held at Droga5’s offices—began on September 19, 2017, and ran through November 21, 2017.
We provided all D5in10 students with Macbooks—loaded with a package of creative software creative suites—to take home for the duration of the course. We also provided them with dinner for each night of the course.
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