American Advertising Federation Presents Walmart
With Prestigious Honor of Excellence in Advertising

LITTLE ROCK, Ark., March 4, 2009—The American Advertising Federation (AAF) Tenth District will present its highest honor of leadership and innovation in advertising to Walmart Stores, Inc., and the retailer's portfolio of agencies including GlobalHue; I W Group; Lopez Negrete; the Martin Agency; and MediaVest at a ceremony May 7, 2009, in Rogers, Ark. The award acknowledges the company for its "Save money. Live better." brand positioning campaign.

This marks the third year for the AAF to host the Innovation and Leadership in Advertising Award (ILA), which recognizes businesses that demonstrate excellence in four key areas of their advertising efforts:

  • Media – Use of wide-ranging multimedia platforms in traditional and nontraditional methods that create awareness or drives sales.
  • Employment – Number of people employed and the collaboration with businesses throughout the Tenth District, which incorporates Arkansas, Louisiana, Oklahoma and Texas.
  • Diversity – Embracing diversity in messaging and employment of staff and personnel.
  • Leadership – Demonstrating leadership and boldness in the advertising message and creative uses of media.

Stephen Quinn, chief marketing officer for Walmart, said, "Receiving this award and having this recognition for our work is testament to the dedication of all our associates at Walmart. Sam Walton said it best with, 'If we work together, we'll lower the cost of living for everyone...we'll give the world an opportunity to see what it's like to save and have a better life.' It's the spirit behind our campaign and why we believe it has been so well received by our customers and by our associates."

James Edmund Datri, president and CEO of the national AAF, will be on hand from Washington, D.C., with AAF Tenth District Governor Bryant Price of Victoria, Texas, to present the award to Walmart and its advertising agencies at a luncheon ceremony at the John Q. Hammons Convention Center hosted by the Northwest Arkansas Advertising Federation.

"We're expecting a tremendous turnout this year to honor this outstanding advertising achievement," said Brian Clark, 2009 ILA chair for the event. "There were about 300 people in attendance at the inaugural award presentation in 2007, and nearly 500 were in attendance at the 2008 event."

Clark also said Quinn will be a keynote speaker for the event and provide an overview of the "Save money. Live better." campaign. In addition to the award, Walmart will provide a summer internship for an ILA Scholarship recipient this summer, and the winner will receive up to a $5,000 scholarship from the AAF Tenth District. The scholarship will be presented by Tony Rogers, Walmart vice president of brand marketing and advertising, at the district's Annual Convention in Houston April 24, 2009.

Event participation will be limited and table reservations and tickets are available by contacting Jeff Wood at (479) 756-3237 or Brian Clark at (501) 666-2220.

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The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the "Unifying Voice for Advertising." The AAF is the oldest national advertising trade association, representing 40,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Through its 225 college chapters, the AAF provides 7,500 advertising students with real-world case studies and recruitment connections to corporate America. The AAF also has nearly 100 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation's leading brands and corporations. For more information, visit the AAF's Web site at