Barton A. Cummings Gold Medal Award


Barton A. Cummings

The Barton A. Cummings Gold Medal Award was established by the American Advertising Federation board of directors in 1994 to recognize distinguished individuals for their volunteer service to advertising through volunteer work with the AAF.

The award is named in honor of the late Bart Cummings, former chief executive officer of Compton Advertising (now Saatchi & Saatchi Advertising), whose extraordinary career was dedicated to industry service and to advancing the social and economic values of advertising. Cumming's volunteer work included serving as chair of the AAF, the AAAAs, the Advertising Council, the Advertising Educational Foundation and The AAF Foundation. His many honors include induction to the Advertising Hall of Fame.

Download the 2014 Call for Nominations. Deadline: March 14, 2014


2013 Recipient: Steve Pacheco


The Barton A. Cummings Gold Medal Award recognizes distinguished individuals for their service to advertising through volunteer work with the AAF. As someone who started his relationship with the AAF while a college student and who has continued that relationship to this day, Steve Pacheco clearly reflects those qualities demonstrated by Barton A. Cummings.

In his junior year at (then) Memphis State University in 1982, Steve served as AAF Student Chapter President, participating in the school’s NSAC student competition. The “client” was Maxwell House coffee and the team finished in 2nd place. For Steve, this was the beginning of his journey with AAF.

After graduation, Steve remained active in AAF and at the age 28, became the youngest President of AAF-Memphis. In this role, Steve was responsible for membership growth, communications, fund-raising, special events, awards programming…and more. And under his watch, revenues increased, membership grew to 400 and the club had a record year.

Steve went on to become active with AAF’s District 7, helping to secure speakers and judges, mentor students and assist with fund-raising efforts.

People noticed and not surprisingly, in 2008, Steve was presented the coveted AAF Silver Medal Award by AAF-Memphis.

In 2010, Steve was elected National Vice Chairman of the AAF’s Board of Directors and in 2011 was elected AAF National Chairman. Along the way, Steve took on the role of Chairman of the AAF’s National ADMERICA! Conferences in 2010 and 2011. Both posted record sponsorships and attendees.

Today, Steve continues to serve on the Executive Committee of AAF’s Advertising Hall of Fame, an honor that has since been expanded to include global candidates as well as iconic companies. You might say, Steve can’t get enough of the AAF, and the AAF can’t get enough of him.

Steve has brought the same passion and commitment to his professional career development where he joined FedEx in 1997, starting a one-man advertising office. Today, it’s 20 times that size and covers all corporate-wide advertising and sports sponsorship properties for the $40 billion+ company. Under his leadership, FedEx, in partnership with its long-time agency BBDO New York, have created some of the most memorable and award-winning work in the industry, elevating the craft of advertising along the way.


For a list of past winners, click here (login required).

For more information, contact Joanne Schecter, EVP, AAF Club Services at (800) 999-2231 or jschecter@aaf.org.