Upcoming Presentations | Archived Presentations | Presenter Profiles
Past Presentations
*To watch archived presentations, go to www.gotomeeting.com/codec and download the GoToMeeting codec for windows media player.
Brand:YOU
Presented By:
Donna Farrugia
Executive Director
The Creative Group
March 31, 2010
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To land a job in the competitive creative industry, professionals must view themselves as “brands,” and make sure all of their job-search materials provide a compelling and cohesive brand presence.
In this presentation, Donna Farrugia, executive director of The Creative Group, will provide advice for developing a personal brand that grabs the attention of potential employers. You’ll get ideas for using platforms like LinkedIn and Twitter to establish your credibility, tips for conveying key attributes during a job interview and suggestions for developing stand-out application materials.
Turning Silver into Gold
February 23, 2010
Presented by:
Mary Furlong |
Stuart Rosenthal |
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Less than 10% of national marketing dollars are currently being spent to reach the “Boomer & Beyond” consumers who hold 80% of the nation’s wealth and most of its disposable income. Why?
Many do not appreciate the rapid growth and potential of this market, and even fewer understand how to target this group effectively.
At our first Web Seminar learn about the size and potential of this huge market and gain useful tips for reaching it effectively.
You will hear from successful serial entrepreneur Mary Furlong, founder of SeniorNet and ThirdAge.com, one of Time Magazine’s “Digital 50 Most Important People” and author of Turning Silver into Gold, and from Stuart Rosenthal, publisher and editor of The Beacon newspapers and president of the North American Mature Publishers Association.
Out of Control Marketing
Presented By:
Gaetan Giannini
Assistant Professor and Chairman of the Department of Business, Management and
Economics
Cedar Crest College
January 27, 2010
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Gaetan Giannini, Assistant Professor/Chair, Cedar Crest College, will present an overview of changing dynamics in brand marketing. In the presentation, Gaetan will discuss what happens when "old school" public relations meets upstart social media to give marketers tools that build brand value and increase sales while not straining the firms budget.
Digital Media Revolution in Advertising
Presented by
Simon Bond, Global Head Of Business Development
Proximity Worldwide
December 16, 2009
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Simon Bond, Global Business Director, will be delivering an executive-level overview on the trends, media and methods fueling the new digital revolution and will address the profound implications of this new era on the business landscape, the wired consumer and corporate marketer moving forward. The new digital environment has completely disrupted the legacy modes of business across all industries by upending distribution models, reshaping customer service expectations and transforming marketing from a one-way monologue fueled by insight driven-creative to a complex, multiway dialogue across myriad channels than transcends the meaning of marketing communications itself.
Simon will vividly illustrate the methods by which Proximity has successfully lead clients through this new paradigm by driving digital into the hearts of client organizations for deeper, dynamic and adaptive relationships with consumers, ultimately resulting in indelible marketplace impact. Best-in-class case studies, methods and examples will be presented, dissected and discussed.
Indecency: Fleeting Expletives and Fleeting Nudity
Presented by
Richard M. Goehler, Partner, Intellectual Property Practice Group
Frost Brown Todd LLC
November 10, 2009
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In this webcast, Richard Goehler will take a look at indecency and the FCC and
the Courts, including where we've been, where we're at and where we're going
• Background
• The pending litigation
• The Supreme Court's decision -- what it means
• Constitutionality of FCC's position still in question
Tom Joyner, Southwest Airlines and an Engaged Consumer Base:
A study of the fundamentals of forming a culturally relevant strategic business partnership that is mutually beneficial for broadcasters and advertisers
October 21, 2009
Presented by:
Oscar Joyner |
Raquel Daniels |
|
Reach Media Inc./Tom Joyner Morning Show COO/President Oscar Joyner and Camelot Communications, Sr. Account Director, African American Marketing Raquel Daniels discuss the essentials that have lead to a long standing culturally relevant strategic partnership between the Tom Joyner Morning Show and Southwest Airlines. The Web seminar will focus on:
• The mutual value generated by the relationship of industry innovators, Joyner,
Southwest Airlines and their media agency Camelot Communications
• Identifying the development of the partnership
• The objectives to reach the African American consumer in relevant
environments; measures of success; and ideas that have expanded the business
for both
parties.
The presentation will identify groundbreaking ideas, cross-platform & grassroots marketing centered on a strong radio show, a changing business marketplace and mutual respect within a partnership. Learn about the resources you have, the relationships a client/agency thrives on and delivering value to the audience as a desired consumer.
*Special joint Diversity & Inclusion presentation with the National Association of Broadcasters Education Foundation
Budget Busters: Bongs, Blogs and Brand Wars
Presented by
Jeffrey Edelstein, Partner, Advertising, Marketing & Media
Manatt, Phelps & Phillips, LLP
Thursday, September 24, 2009
|
What do bongs, blogs and brand wars all have in common? They're all in the news, they all have legal ramifications, they all potentially impact your bottom line - and you're all invited to hear how!
- What laws come into play when a celebrity endorser engages in controversial behavior?
- What key legal issues should you consider before hiring celebrity talent?
- Do you know how proposed new federal guidelines may restrict how you use endorsements and testimonials in advertising?
- Will the proposed federal guidelines help or hinder your brand in the blogosphere?
- In the race for market share, how do competing brands stay ahead of the game and out of the courts?
- What brand wars have recently been waged, and how did they come out?
- What are the ramifications for your brands?
When Shoppers Become Buyers:
Pulling back the curtain on retail’s “golden rule” to reveal new insights into
shopper behavior.
Presented by
Jeff Froud, Senior Strategic Planner
OgilvyAction
December 10, 2008
|
A new global shopper study, “Shopper Decisions Made In-Store” (SDMIS), reveals what’s truly happening in the world’s retail shopping aisles.
Over 14,000 shopper interviews were conducted in 700 retail outlets across 24 markets globally. The OgilvyAction study spanned five retail channels across six product categories to examine how shopper decisions differ across shopping channels, product categories as well as brands, and how those decisions vary by country and shopper profile.
The widely quoted statistic “70 percent of shopper purchase decisions are made in store” never went far enough to be very useful to marketers. What marketers really need is to understand the different kinds of decisions that shoppers are making and then be able to generate insights that will help them develop smarter and more targeted programs to activate their brands in-store.
In this From the Source Web seminar, Jeff Froud of OgilvyAction will share the results of this study and discuss how brand marketers can make better strategic investment decisions in this weakening economy and use the store more effectively as a vehicle to build sales and equity in their brands.
Social Media and Advertising:
How to Tap Into This Exploding Consumer Phenomenon.
October 15, 2008
Presented by Mike Kelly, senior advisor, Veronis Suhler Stevenson.
Facebook, MySpace, LinkedIn and YouTube are seeing spectacular growth and changing the consumer Internet. So far marketers haven't figured out the right way to communicate on these sites. Digital media executive and AAF board member Mike Kelly will reprise his popular session from this year’s AAF National Conference and explore this fast-growing consumer and advertising platform.
Watch the webcast on demand.
Click here for a copy of the powerpoint presentation.
Questions or comments? Contact fromthesource@aaf.org.