September 24, 2008

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AAF Invites Its Members to Participate in New Web Seminar Series,
"From the Source"


WASHINGTON, D.C.—"Social Media and Advertising—How to Tap Into an Exploding Consumer Phenomenon," will be the first topic in the American Advertising Federation's new Web seminar series, "From the Source." "From the Source" will feature 30-minute Web presentations by advertising experts from throughout the industry and focus on a wide variety of topics, ranging from social media to diversity to legal issues.

"The 'From the Source' Web seminar series represents only the first of many new comprehensive membership benefits from the AAF," said Murray Gaylord, AAF chairman and vice president, marketing and consumer insights, NYTimes.com. "I look forward to initiating many more programs that not only reinforce the AAF's role as the unifying voice of advertising, but also provide valuable tools and resources for our members."

The series will debut October 15, 2008, at 2:30 p.m. and will be hosted by digital media executive and AAF board member Mike Kelly. Facebook, MySpace, LinkedIn and YouTube are seeking spectacular growth and changing the consumer Internet. Marketers have had difficulty determining the "right" way to communication on these platforms. Kelly will reprise his popular session from the AAF National Conference 2008, exploring this fast-growing consumer and advertising medium.

"The AAF is leveraging the multitude of resources we have available to us to create a program that will serve all of our members," said Gaylord.

For more information or to register for the first Web seminar, visit www.aaf.org/fromthesource. Or contact Josh Guterman at jguterman@aaf.org with questions.

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The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the "Unifying Voice for Advertising." The AAF is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Through its 215 college chapters, the AAF provides 6,500 advertising students with real-world case studies and recruitment connections to corporate America. The AAF also has 130 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation's leading brands and corporations. For more information, visit the AAF's Web site at www.aaf.org.