August 4, 2008

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Advertising Industry Honors Excellence in Multicultural Marketing
AAF Announces Recipients of 2008 Diversity Achievement and Mosaic Awards


WASHINGTON, D.C.—The American Advertising Federation (AAF) is pleased to announce the recipients of the 2008 Diversity Achievement and Mosaic Awards, which honor companies who have demonstrated innovative efforts in multicultural marketing and advertising. AAF's Mosaic Awards will be presented in conjunction with AAF's District Two Diversity Achievement Awards at an awards luncheon on September 24, 2008, at the New York Athletic Club. The Diversity Achievement and Mosaic Awards have become the primary diversity and multicultural program during Advertising Week New York.

"The continued commitment to the promotion of diversity and multicultural marketing ensures a more inclusive and ultimately more successful advertising industry," said Wally Snyder, AAF president and CEO. "This year's Diversity Achievement and Mosaic Awards honorees truly exemplify the importance of implementing the kind of business practices needed to stay competitive in today's rapidly shifting marketplace, where the consumer is the product of a rich and diverse cross section of cultures, ethnicities, locations and experiences."

2008 AAF District Two Diversity Achievement Award Honorees

Industry Career Achiever
Frank Cooper, vice president, marketing – CSD Flavors
Pepsi-Cola North America

Role Model
Tiffany R. Warren, vice president, multicultural programs & community outreach
Arnold

Trendsetter
Cynthia Park, president
Kang & Lee Advertising

Educator
DDB Worldwide

Corporate Leader
Interpublic Group

Industry Influential
Gilbert Davila, vice president, multicultural marketing
The Walt Disney Company

Pioneers of Diversity
Wally Snyder, president and CEO
American Advertising Federation

Byron Lewis, chairman and CEO
UniWorld Group, Inc.

Ron Owens, president
Ron Owens & Associates

2008 AAF Mosaic Award Honorees

Multiethnic Advertising Campaign
Company: Burrell Comunications (Lead Agency)
Carol H. Williams Advertising (Tour/Events)
Griot (POS)
Bridge Worldwide (Online)
Client: Procter & Gamble Mulitcultural Development Organization
Campaign: My Black Is Beautiful

Multiethnic Media Usage
Company: interTrend Communications
Client: State Farm Insurance
Campaign: Intersections "I'm Here" – Anthem – Asian Indian

Multiethnic Interactive Media
Company: interTrend Communications
Client: Toyota
Campaign: The Director's Chair

Multiethnic Supplier Partners
Company: Wal-Mart Stores, Inc.
Program: Wal-Mart Stores, Inc. Supplier Diversity Program

Employee Diversity Program
Company: The Home Depot
Program: Diversity & Inclusion Program

Student Diversity Program
Company: BBDO
Program: Allen Rosenshine Minority Education & Training Fund

Workforce Diversity
Company: Ogilvy & Mather New York

The AAF hosted its first Mosaic Awards & Forum program in 2001 to recognize successful multicultural marketing and diversity efforts. In 2004, the AAF and its District Two joined forces to present the Diversity Achievement and Mosaic Awards & Forum. District Two represents roughly 10 percent of AAF club membership and covers the regions of New York, New Jersey, Pennsylvania, Delaware, Maryland and Washington, D.C.

For more information, please visit http://www.aaf.org/default.asp?id=198 or contact Tricia Ward at tward@aaf.org.

The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the "Unifying Voice for Advertising." The AAF is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Through its 215 college chapters, the AAF provides 6,500 advertising students with real-world case studies and recruitment connections to corporate America. The AAF also has 130 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation's leading brands and corporations. For more information, visit the AAF's Web site at www.aaf.org.