June 10, 2008

June 10, 2008

BBDO New York and RSA Films Take ADDY® Awards Best of Show 2008


ATLANTA—BBDO New York and RSA Films were announced as the winner of the coveted ADDY® Awards Best of Show tonight during the annual ADDY Awards Show at the AAF National Conference 2008 in Atlanta. The Gold and Silver ADDY Award winners were also announced.

BBDO New York and RSA Films were awarded Best of Show for their HBO television spots “Diner,” “Surprise” and “Couple.” The Student ADDY Best of Show was awarded to Alicia Pol from Texas A&M University – Commerce for her piece entitled “Downy Wrinkle Releaser: Wrinkles Tell the Wrong Story.”

With more than 60,000 entries annually, the ADDY Awards are the world’s largest advertising competition. The ADDY Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world. It is the only creative awards program administered by the advertising industry for the industry.

Other special ADDY Awards included:

  • Best of Outdoor: BBDO New York for their “BBC Cables Campaign,” created for BBC World, and BBDO New York for their “Voyeur Projection Installation,” created for HBO/Voyeur.
  • Best of Print: Saatchi & Saatchi New York for “Stains Don’t Stand a Chance,” created for Procter & Gamble/Tide Ultra.
  • Special Judges Award (Student): John Sebastian Passafiume from Indiana University – Bloomington for “(Process).”
  • Special Judges Award (Student): David Olson from Extra Bold Portfolio School for “Addictive.”

  • This year, out of the 1,875 entries judged in the national competition, a total of 413 ADDY Awards were presented, including 157 Gold and 256 Silver ADDY Awards. Of the 2008 finalists, 1,605 were professional entries, resulting in 129 Gold and 209 Silver ADDYs. Out of the 270 student entries judged, 28 Gold ADDYs, 47 Silver ADDYs and two Special Judges Awards were given. The 2008 Best of Show winners in both the Student and Professional ADDY categories were celebrated during the ADDY Awards Gala with Master of Ceremonies Don Friesen.

    The ADDY entries were judged by a distinguished panel of top creative professionals, including:

    • David Angelo, chairman and COO, David & Goliath
    • David Banta, vice president and creative director, Hill, Holiday
    • Greg Bell, co-founder and co-creative director, Venables Bell & Partners, SF
    • Lauren Connolly, senior vice president and creative director, BBDO New York
    • Stephen Goldblatt, group creative director, Goodby, Silverstein & Partners
    • Mark Gross, group creative director, DDB Chicago
    • Kirk (Richard) Kirkpatrick, senior vice president and creative director, Bernstein-Rein
    • Pelle Sjoenell, creative director, BBH
    • Favio Ucedo, principle, creative director, Grupo Gallegos
    • Jim Wood, art director, Taxi NYC

    Click here for a complete list of 2008 ADDY Winners.

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    The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the "Unifying Voice for Advertising." The AAF is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Through its 215 college chapters, the AAF provides 6,500 advertising students with real-world case studies and recruitment connections to corporate America. The AAF also has 130 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation's leading brands and corporations. For more information, visit the AAF's Web site at www.aaf.org.