May 15, 2008

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AAF Seeks Nominations for 2008 Mosaic Awards


WASHINGTON, D.C.—The American Advertising Federation is seeking nominations for the 2008 Mosaic Awards & Forum. The awards will be presented in conjunction with AAF's District Two Diversity Acheivement Awards during Advertising Week New York. Agencies, advertisers and media companies must submit entries by June 17, 2008.

The Mosaic Awards acknowledge those companies that have demonstrated the success of their multicultural marketing and diversity efforts within the advertising industry. Awards are presented within the following seven categories:

  • Workforce diversity
  • Employee diversity program
  • Multiethnic ad campaign
  • Multiethnic media usage
  • Multiethnic interactive media
  • Multiethnic supplier partner
  • Student diversity program

The AAF hosted its first Mosaic Awards & Forum in 2001 to recognize successful multicultural marketing and diversity efforts. In 2004, the AAF and its District Two joined forces to present the Diversity Achievement and Mosaic Awards & Forum. District Two represents roughly 10 percent of AAF club membership and covers the regions of New York, New Jersey, Pennsylvania, Delaware, Maryland and Washington, D.C. Since the commencement of the partnership, the Diversity Achievement and Mosaic Awards & Forum have become Advertising Week New York's premier diversity and multicultural event

Past recipients include Burrell Communications Group; Turner Broadcasting Systems Inc.; Starcom MediaVest Group New York,; Starcom MediaVest Group Chicago and Gannett Co. Inc.; THE LAGRANT FOUNDATION; and Diversity in Promotions, LLC.

Mosaic Award recipients will be honored at the 2008 Diversity Acheivement and Mosaic Awards & Forum on September 24, 2008, at the New York Athletic Club.

For more information on categories, criteria and past recipients, visit the Mosaic Awards Web site or contact Tricia Ward at tward@aaf.org.

For information on sponsorship opportunities, contact Connie Frazier at cfrazier@aaf.org.

For information on the Diversity Acheivement Awards, contact Pat Martin at (212) 644-0790.

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The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the "Unifying Voice for Advertising." The AAF is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Through its 215 college chapters, the AAF provides 6,500 advertising students with real-world case studies and recruitment connections to corporate America. The AAF also has 130 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation's leading brands and corporations. For more information, visit the AAF's Web site at www.aaf.org.