April 17, 2008

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"Break Through and Make Connections" During AAF's National Conference 2008; Over 25 Top Speakers Already Confirmed


WASHINGTON, D.C.—The American Advertising Federation (AAF) proudly announces AAF National Conference 2008—Breaking Through, Making the Connection. This year, through advertising forums and a lineup of top advertising leaders, the AAF will present the latest strategies and tactics from industry innovators on breaking through to consumers and making enduring impressions and lasting connections. The conference is structured to maximize attendee time, as well as provide ample social and professional networking opportunities. The AAF National Conference 2008 will take place June 8–10 at the Hyatt Regency Atlanta.

The two cornerstone events of the AAF National Conference 2008, the Worldwide ADDY® Awards and the National Student Advertising Competition (NSAC), promise to be as thrilling as ever. The ADDYs are the world's largest and arguably toughest advertising awards competition and will close the AAF National Conference 2008 on Tuesday night, June 10. World-class judges, top agency talent and clients will celebrate creative excellence from the smallest and largest agencies.

For more than 30 years, the NSAC has supplied the industry with many of its current leaders. Each year, the competition provides more than 3,000 college students with real-world experience by requiring a strategic advertising/marketing/media campaign for a corporate sponsor. This year, 18 teams of student finalists will present their campaigns to a panel of AOL advertising executives. In addition, recruiters will have the opportunity to spend quality time with these bright future leaders of the industry at the NSAC Recruiters Expo.

For more than 30 years, the NSAC has supplied the industry with many of its current leaders. Each year, the competition provides more than 3,000 college students with real-world experience by requiring a strategic advertising/marketing/media campaign for a corporate sponsor. This year, 18 teams of student finalists will present their campaigns to a panel of AOL advertising executives. In addition, recruiters will have the opportunity to spend quality time with these bright future leaders of the industry at the NSAC Recruiters Expo.

The topics for this year's conference advertising forums include corporate profit and social responsibility, redefining agency models, integrated media and content, legislative, regulatory and legal issues, sports marketing and successful marketing tactics. The forums present speakers representing major corporations, media and marketing companies and leading advertising agencies. Confirmed speakers to date include:

  • Ed Baker, Publisher, Sporting News
  • Steve Bergerson, Advertising Law Attorney, Fredrikson & Byron, P.A.
  • Hugh Boyle, Head of Digital: Europe, Asia & Middle East, OgilvyAction
  • Torrence Boone, President, Digitas Boston
  • Frank Cooper, VP – Marketing, CSD Flavors, Pepsi-Cola North America
  • Scott Crystal, President, TV Guide Magazine
  • Jon Diament, Senior Vice President/General Sales Manager, CNN
  • Jeff Edelstein, Partner, Co-Chair, Advertising, Marketing & Media, Manatt, Phelps & Phillips, LLP
  • Murray Gaylord, Vice President, Marketing, NYTimes.com
  • Bill Gray, Co-CEO, Ogilvy North America
  • Peggy Green, Vice Chairman, Zenith Media USA
  • Tariq Hassan, SVP, Managing Director of Account Planning, Element 79 Partners
  • Cassie Hughes, Co-Founder, Strategy Director, Grow Marketing
  • Mike Kelly, Media Advisor, Eyeblaster
  • David Levy, President, Turner Broadcasting Sales, Inc., & Turner Sports
  • Tim Love, Vice Chairman, Omnicom Group Inc.
  • Jill Meyer, Partner, Frost Brown Todd
  • Carla Michelotti, EVP/General Counsel & Director of Government Affairs, Leo Burnett Worldwide
  • John Osborn, President & CEO, BBDO New York
  • William Pate, Chief Marketing Officer, Retail Markets, Career Sports Entertainment
  • Maureen Schumacher, Sales Director, Google Inc.
  • Keith Reinhard, Chairman Emeritus, DDB Worldwide
  • Allen Rosenshine, Chairman Emeritus, BBDO Worldwide
  • Derek Schiller, Executive Vice President, Sales & Marketing, Atlanta Braves
  • Andrew Smith, SVP & Director of Interactive, Saatchi & Saatchi
  • Wally Snyder, President & CEO, AAF
  • Josh Spear, Co-Founder, Global Creative Director, Undercurrent
  • Kathie Vu, Senior Director, Corporate Partnerships, LPGA
  • Denise Warren, SVP & Chief Advertising Officer, The New York Times Media Group
  • Doug Wood, Chairman, Advertising, Technology & Media Group, Reed Smith LLP

Finally, the AAF will again welcome more than 30 exhibitors to its annual Ad Expo. The Ad Expo showcases products and services to conference attendees and presents an ideal opportunity to interact one-on-one with national movers and shakers in the advertising field.

For more information about the conference, online registration and a complete schedule of events for the AAF National Conference 2008, please visit www.aaf.org/conference. For more information about the following events, please contact the following individuals:


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The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the "Unifying Voice for Advertising." The AAF is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Through its 215 college chapters, the AAF provides 6,500 advertising students with real-world case studies and recruitment connections to corporate America. The AAF also has 130 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation's leading brands and corporations. For more information, visit the AAF's Web site at www.aaf.org.