Awards for Your ADDY Competition

Local and district ADDY Awards Competition chairs can order their competition's awards with a click of a mouse. The Award Group, the official AAF supplier of the national ADDY Awards, has joined in partnership with the AAF to provide you with quality awards for your competition. The Award Group has designated a number of trophies, plaques and certificates to meet your needs. To order or find out more, visit www.theawardgroup.com/aaf.

The Award Group

What’s New

Every year we try hard to refine the ADDY process, to make it better, to address members concerns and wishes and to better reflect our evolving industry. Here is a brief overview of things that have changed this year. Be sure to refer to the full rules and categories document above for clarifications.

Sales Kit vs. Brochure

Sales Kit (1B) An informational package designed to advance the sale of a product or service. Should contain pricing information.
Brochure (7) A piece that advertises and/or describes the advantages, capabilities, worth or reasons to buy a product or service.

An entry can only be entered into one of these categories, not both.

Collateral Material/Stationery Package

Under Stationery Package (5) May include flat printed OR multiple process stationery. May contain one or more pieces of letterhead, envelope and/or business cards. Any number of inks or processes (such as thremography, engraving, embossing, die-cutting, foil stamping, folding, etc.) may be used.

Publication Design

Editorial Feature (8B) One editorial spread or feature per entry.
Series (8C) Covers, spreads or features.

Interactive

New categories
34A Banners and Pop-Ups
34B E-mail/E-Cards
34C Mini or Micro Site
34D Online Games
34E Online Newsletter
34F Podcasts
34G Mobile Marketing (text messaging)
34H Internet Commercials (ran on internet only)
34I Webisodes

Nontraditional Advertising

Include a paragraph describing the event or how the entry appeared.

Television

Heath & Beauty (45C) Health, Beauty and Pharmaceuticals

Arts & Sciences: Collateral

53D POP or POS Material (Other than posters)
53G Cards, Invitations and Announcements (Special Event Material)

Arts & Sciences: Broadcast/Electronic

57 Include Nontraditional
58 Direct Marketing, Specialty Items

Public Service: Collateral

59D POP or POS Material (Other than posters)
59G Cards, Invitations and Announcements (Special Event Material)

Public Service: Broadcast/Electronic

64 Include Nontraditional
65 Direct Marketing, Specialty Items

Advertising Industry Self-Promotion

67H Include Nontraditional
67I Direct Marketing/Specialty Items
67J Cards/Invitations/Announcements (Special Event Material)

Elements of Advertising

The goal of this category is to recognize only the creative execution of individual components of an advertising entry (illustration, photography, music, logo, etc.). Each entry in this section MUST include a sample showing how the element was actually used in the advertising message. For print entries, this sample should be included in the entry envelope. When submitting a logo, if the type of company is not evident or obvious, it is recommended to include a one or two words explaining the type of business the logo represents. This will be included on the entry form.

Geographic Considerations

  • DMA, MSA or CBSA (Core Based Statistical Area) As defined by Arbitron or Nielsen for your market.
  • Entries may be entered into only one local ADDY Awards competition, which is determined by the location of the agency at which the work was created. In addition, the piece MUST be entered under the Geographic Considerations of the entrant. In Elements of Advertising, entries may only be entered in the DMA, MSA or CBSA in which it was created, not by the agency using the element.

Student ADDY Awards

Online Advertising (8C) Pop-up/banner/e-mail/other
Editorial Feature (9B) One editorial feature per entry