February 6, 2008

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AAF Presents Scholarships to Top Most Promising Minority Students

Fellowship Instituted in Honor of 15th Anniversary of Advertising Hall of Achievement

WASHINGTON, D.C.—Four top minority students received scholarships today during the American Advertising Federation's (AAF) Most Promising Minority Students Program in New York. As the advertising industry's premier multicultural recruiting program, this three-day event recognizes not only exceptional student talent but also those companies that are dedicated to a diverse workforce. This year's scholarship recipients were selected out of a class of students representing over 35 colleges and universities from across the United States. They are James Cho, University of Illinois at Urbana-Champaign; Loan Kim Vu, University of Oklahoma; Kristin Erin Cardwell, University of Texas – Austin; and Lorin Dale-Pierce, Howard University.

The scholarships are endowed by the Advertising Hall of Achievement (AHOA) Fellowship, which was developed in conjunction with the 15th anniversary of the Advertising Hall of Achievement. The AAF, along with the 2007 AHOA Co-Chairmen John Osborn, president and CEO, BBDO New York, and David Carey, president, Condé Nast Business Group, started the scholarship program to reflect the principles of the Advertising Hall of Achievement and aid in attracting, developing and retaining young talent in the advertising industry. Carey and Osborn solicited the 95 AHOA alumni to contribute to the fellowship program, and four scholarships of $2,500 will be awarded annually over the next three years.

"I can't thank the alumni of the Advertising Hall of Achievement enough," said John Osborn, co-chairman of this past year's Advertising Hall of Achievement. "Because of their generosity and vision, we have been able to make this scholarship program possible. It's a privilege to be able to provide this opportunity on behalf of the AHOA alumni in the interest of promoting young talent and the future of the advertising industry."

David Carey, co-chairman of the Advertising Hall of Achievement, highlighted the importance of enhancing multiculturalism in advertising. "The AHOA Fellowship is one more way the AAF continues to remain responsive to the advertising industry's concerns regarding identifying top minority talent for entry-level positions," said Carey. "This year's Advertising Hall of Achievement is very important to me, and I am happy to present this opportunity to the future of our industry."

Osborn presented the scholarships today during the Most Promising Minority Students Luncheon in New York. For more information on the Most Promising Minority Students Program, go to www.aaf.org/mpms. For more information on the Advertising Hall of Achievement, go to www.aaf.org/ahoa.

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The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the "Unifying Voice for Advertising." The AAF is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Through its 215 college chapters, the AAF provides 6,500 advertising students with real-world case studies and recruitment connections to corporate America. The AAF also has 130 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation's leading brands and corporations. For more information, visit the AAF's Web site at www.aaf.org.