January 10, 2008

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Acclaimed Advertising Legends From Johnson & Johnson, Publicis Groupe, Pepsi-Cola, DDB Worldwide and BBDO Worldwide to Receive Highest Industry Honor

WASHINGTON, D.C.—The American Advertising Federation (AAF) proudly announces the election of five industry luminaries into the distinguished Advertising Hall of Fame.

  • Andrea Alstrup, former corporate vice president, advertising, Johnson & Johnson, industry leader who worked diligently to advance women in advertising, multiculturalism and family-friendly programming.
  • Marcel Bleustein-Blanchet (1906–1996), founder, Publicis Groupe, international visionary who changed the advertising profession into a reputable industry in France and enhanced the status of American brands in Europe and around the world.
  • Alan Pottasch (1927–2007), former senior vice president, worldwide creative & creative consultant, Pepsi-Cola, renowned advertising executive who shaped the image of one of the world's most iconic brands and spearheaded the "Pepsi Generation" campaign.
  • Keith Reinhard, chairman emeritus, DDB Worldwide, creative pioneer whose vision and steadfast determination led him to co-found the first creativity-centric holding company, Omnicom Group, as well as build the image of America globally.
  • Allen Rosenshine, chairman emeritus, BBDO Worldwide, legendary advertising leader whose passion for the industry and unwavering devotion led him to co-found Omnicom Group, as well as champion the importance of diversity within the industry.

The recipients will be officially inducted into the prestigious Advertising Hall of Fame at an awards luncheon Thursday, March 27, 2008, at New York's historic Waldorf=Astoria hotel.

"For 102 years, the AAF's mission has been to be the 'Unifying Voice' for the advertising industry," said Tim Love, vice chairman, Omnicom Group Inc., and chairman of the Advertising Hall of Fame Committee. "It is renewed and rededicated with the induction of Andrea Alstrup, Marcel Bleustein-Blanchet, Alan Pottasch, Keith Reinhard and Allen Rosenshine. This unifying voice speaks to the global nature of our industry and the value it can have for the citizens of the world."

This year, the AAF and the Advertising Hall of Fame executive committee expanded the nomination criteria to include international candidates and are pleased to welcome its inaugural international inductee, Marcel Bleustein-Blanchet (1906–1996), founder, Publicis Groupe.

"In an industry that has become globally integrated by digital technology and media enhancements, it is important to ensure the inclusion of individuals from abroad when considering those distinguished nominees for the Advertising Hall of Fame," said Tim Love. Wally Snyder, AAF president and CEO added, "By taking the initiative to expand the Hall of Fame criteria, the AAF and its programs continue to remain relevant in the evolving media landscape."

For further information, go to http://advertisinghalloffame.org, or contact Dee Dee Swartz at dswartz@aaf.org, or (202) 898-0089.

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The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the "Unifying Voice for Advertising." The AAF is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Through its 215 college chapters, the AAF provides 6,500 advertising students with real-world case studies and recruitment connections to corporate America. The AAF also has 130 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation's leading brands and corporations. For more information, visit the AAF's Web site at www.aaf.org.