November 27, 2007

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USA TODAY, Leo Burnett USA and the Walt Disney Company to Sponsor 2008 AAF Mosaic Career Fairs

WASHINGTON, D.C.—The American Advertising Federation (AAF) recently announced the dates and locations of the 2008 Mosaic Career Fairs. The career fairs are sponsored by USA TODAY, Leo Burnett USA and the Walt Disney Company and offer students many opportunities to meet with recruiters from local and national ad agencies as well as with representatives from the sponsoring companies.

The Mosaic Career Fairs are a spin-off of the AAF's Most Promising Minority Students Program. Because the Most Promising Program was so successful and highly respected by AAF's corporate members, the AAF was asked to develop a similar program that would assist corporate members with hiring students in their geographical regions—thus, the birth of the first Mosaic Career Fair in April 2004.

The 2008 Mosaic Career Fairs are as follows:

  • Thursday, February 21, Leo Burnett USA, Chicago, Illinois
  • Friday, February 29, The Walt Disney Company, Anaheim, California
  • Thursday, March 6, USA TODAY, McLean, Virginia

In 2007, nearly 450 college students from across the country and representatives from 75 top advertising, marketing and media companies participated in this event. The Mosaic Career Fairs feature career development workshops, panel discussions with industry professionals, one-on-one résumé and portfolio critiques, a recruiter expo with some of the country's top advertising, marketing and media companies and on-site interviewing.

"The career fairs are an excellent opportunity for students to jump-start their careers by adding practical experience to what they have learned in school," said Wally Snyder, AAF president and CEO. "In fact, according to a survey of recruiters who attended one or more of the three Mosaic Career Fairs held in 2007, half of the respondents reported successfully filling internship and/or full-time positions as a result of their participation."

For more information on registration and participating recruiters, go to or contact Tricia Ward at

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The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the "Unifying Voice for Advertising." The AAF is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Through its 215 college chapters, the AAF provides 6,500 advertising students with real-world case studies and recruitment connections to corporate America. The AAF also has 130 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation's leading brands and corporations. For more information, visit the AAF's Web site at