December 21, 2007

Jeff Perlman, Executive Vice President – Government Affairs
Clark Rector Jr., Senior Vice President – State Government Affairs
Robert Kohlmeyer, Coordinator – Government Affairs

AAF, Ad Groups Submit Product Placement Comments to FCC

The American Advertising Federation, Association of National Advertisers and American Association of Advertising Agencies wrote to Federal Communications Commissioners to comment on a formal meeting on product placement identification rules. Specifically, the groups requested that a proposed "rule-making" notice be changed to an "inquiry" notice, which would allow the FCC to investigate product placements impartially and would not require the FCC to take action. After receiving the letter, the FCC removed the product placement discussion from their meeting agenda. A copy of the letter is available here.
Back to Top

Senate Rejects Amendment Restricting School Food Sales

The Senate rejected an amendment introduced by Sens. Tom Harkin, D-Iowa, and Lisa Murkowski, R-Alaska, to the farm bill that would have restricted school food sales. The proposal would have revamped nutritional standards for food sold in schools outside of cafeterias, including vending machines and school stores. Consumer health groups as well as many food and beverage companies, including Coca-Cola, General Mills, Kellogg and PepsiCo, supported the amendment. Many of these companies have already agreed to market to children only products meeting nutritional standards.
Back to Top

FTC Proposes Behavioral Marketing Principles

The Federal Trade Commission has proposed self-regulatory online behavioral marketing principles. The proposal is a reaction to November's behavioral advertising town hall meetings and seeks to promote transparency, security and privacy of any company's tracking and use of personal browsing habits and other data. The FTC is seeking comments on the proposal, which is available here.
Back to Top

AAF Government Report will not be published while Congress is on recess.

AAF Government Report is available to all members of the AAF. If you are interested in receiving an e-mailed copy, please e-mail

If you are interested in receiving AAF SmartBrief, an opt-in news service, please visit AAF SmartBrief condenses advertising industry news from dozens of media sources into a succinct, easy to read e-mail.