October 24, 2007

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Getty Images, Nielsen, Simmons & SRDS Offer Services for 2008 National Student Advertising Competition


WASHINGTON, D.C.—Leading media research and image companies have solidified their commitment to the future of advertising by providing their services pro bono to students participating in the American Advertising Federation's (AAF) 2008 National Student Advertising Competition (NSAC). Getty Images, Nielsen Media Research, Simmons Market Research and Standard Rate and Data Service (SRDS) will provide current, relevant information to students from over 150 college chapters across the country that compete in this annual competition.

"Through their generous contributions to the National Student Advertising Competition, our prestigious partners give participating students the power to create professional campaigns using current industry tools," said Wally Snyder, AAF president and CEO. "By granting students access to these valuable resources, the companies are helping to provide a learning experience that will give students a much-needed edge in their future careers."

To give students the opportunity to develop state-of-the-art campaigns, these top research and image companies will provide students with current data, media services and images:

Getty Images, the world's leading creator and distributor of visual content, is giving students access to their millions of creative and archival images, offering them unlimited low-resolution and up to 10 unwatermarked, high-resolution images for the conceptualization of their final plans book. For more information, click here.

The Nielsen Company, the leading provider of television audience measurement in the world, is providing statistical data for students to use in the competition. For more information, click here.

Simmons Market Research, a leading chronicler of American consumer behavior and media usage, is providing information from its 2005 Consumer Survey. For more information, click here.

SRDS, the provider of media planning information and services to 95 percent of advertising agencies and thousands of leading marketers, is providing online access to its databases, which cover a wide range of media, including TV and cable, newspaper, consumer and business-to-business magazines, interactive and out-of-home. For more information, click here.

For more information about the 2008 National Student Advertising Competition, go to http://www.aaf.org/nsac or e-mail education@aaf.org.

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The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the "Unifying Voice for Advertising." The AAF is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Through its 215 college chapters, the AAF provides 6,500 advertising students with real-world case studies and recruitment connections to corporate America. The AAF also has 130 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation's leading brands and corporations. For more information, visit the AAF's Web site at www.aaf.org.