The Advertising Hall of Achievement: 2007 Inductees


Berndt

Andy Berndt, Co-President, Ogilvy New York

After graduating from Duke University with a degree in English literature, Andy Berndt put his marketable skills to work as a volunteer fireman, would-be architect and carpenter.

Pressured into a "real" job, he found himself in advertising, starting in account work at Ammirati & Puris. At A&P, he pitched and won the struggling Compaq Computer business and stayed with it until it regained the top spot in the computer industry. From there he went west to Wieden + Kennedy to start up the Microsoft account and launch Windows 95 and Internet Explorer. In 1996, he took over the Nike account at W+K, overseeing all lines of the U.S. business.

Only the very best job in advertising could trump the second best, so Berndt left W+K to help relaunch Apple Computer and the "Think Different" campaign with Steve Jobs and Lee Clow at Chiat/Day Los Angeles. A creative at heart, Berndt eventually hung up his account guy shoes and switched to the creative side as a copywriter at Ogilvy.

During his six years on the creative side, Berndt rose to group creative director, working and winning awards for such clients as IBM, Yahoo, ONDCP, Lenovo and others. His work has appeared in venues from CA to The One Show to the Clios to the London International Awards. He has won a stack of Effies, including the Grand Effie for IBM.

In 2007, Berndt was named co-president of Ogilvy New York, partnering with Michelle Bottomley to oversee the integrated operations of Ogilvy's headquarters office. The move followed a year of serving as managing director of Ogilvy & Mather New York, overseeing the agency's operations and business functions, including strategy and planning, accounts management, finance, HR and new business.

Since assuming the leadership of Ogilvy's N.Y. office in 2006, Berndt has embraced the agency's work with N.Y. City schools and minority communities. He has partnered with the agency's chief diversity officer and co-leads the agency's Diversity Advisory Board, an external body composed of a dedicated group of distinguished professionals from a variety of fields who provides the agency with objective and experienced insight.

Andy Berndt sits on the Development Committee of DreamYard, a group of artists and teachers committed to building stronger communities and neighborhoods through arts education. He supports and is an adviser to St. Philip's Academy, a private school in Newark, N.J., that serves children from the community. He is also on the board of the New York chapter of Junior Achievement, a nonprofit organization that connects volunteers with students in grades K–12.

Andy Berndt works too much, secretly lives in Jersey and has a patient wife and two perfect daughters.


Clark

Wendy Clark, Senior Vice President – Advertising, AT&T Inc.

Wendy Clark, senior vice president – advertising, is responsible for all global advertising efforts, brand development/oversight and sponsorship activity for the new AT&T.

In this role, Clark has directed development of the new AT&T brand positioning, including the logo development, overall brand launch and the rebranding campaigns for legacy brands including SBC, BellSouth and Cingular.

Clark joined SBC Communications Inc. in 2004 from GSD&M, an internationally recognized advertising agency with roots in Austin, where she was senior vice president and director of client services. Her responsibilities included leadership and direction of the 100-plus-person account services department and oversight of client accounts, including day-to-day management of the SBC account.

Before joining GSD&M, Clark worked for BellSouth Mobility, where she held a variety of field and corporate positions in advertising and marketing during her six-year tenure. In her role as director of advertising, she managed the strategic direction and implementation of the company's multimillion-dollar advertising and sponsorship efforts. She also launched the first congruent multimedia campaign in the company's history.

Before joining BellSouth, Clark worked in marketing communications roles for a variety of Atlanta companies, including an online database company, a real estate investment firm and a boutique ad agency.

Clark holds a Bachelor of Arts degree in English/creative writing from Florida State University.


Hirshberg

Eric Hirshberg, President, Chief Creative Officer, Deutsch Los Angeles

Eric Hirshberg has earned a reputation for creating buzz-generating campaigns that become part of popular culture while producing outstanding results for clients. His work includes breakthrough marketing efforts for DIRECTV, General Motors, the California Milk Advisory Board, Expedia, Old Navy, T.G.I. Friday's and Mitsubishi Motors.

With keen vision and leadership, Hirshberg helped build Deutsch LA from a "boutique" shop with just 10 employees and $2 million in billings in 1997 into a national agency with nearly 250 employees and topping $1 billion in billings, all the while retaining its nimbleness and flair. Previously managing partner, executive creative director, he was named president, chief creative officer in 2005.

His work has been recognized by Communication Arts, The One Show, the National ADDYs, the Clios, Adweek's "Best Spots of the Decade" and the Belding Awards, among others. His work for Coors Light was named one of the top five campaigns of the year by The Wall Street Journal, and his work for California Cheese recently became a Columbia University Business School case study.

Hirshberg has provided his strong POV on NBC's Today Show, CBS's Sunday Morning News and in The Wall Street Journal, The New York Times, USA TODAY and BusinessWeek, in addition to numerous industry events as a keynote speaker. In 2006 he was honored by thinkLA (formerly LAAAA) as Leader of the Year along with his decade-long partner, President Mike Sheldon, and individually recognized as Creative Leader of the Year in 2002.


Kelleher

Kimberly Anderson Kelleher, Vice President and Publisher, SELF Magazine

Kimberly Anderson Kelleher is vice president and publisher of Condé Nast's SELF magazine, the leading women's magazine of total well-being reaching 5.5 million readers each month. Kelleher has led SELF to record-breaking ad page and revenue gains, producing increases every year since joining the magazine.

Kelleher has been featured among Advertising Age's "40 Under Forty" and "Media Mavens" and Folio:'s "Industry Influencers." Kelleher also received Media Industry Newsletter's Sales Team Leader of the Year Award and the Executive Women's Golf Association's Leadership Award. The Alpha Phi international women's fraternity has featured Kelleher as an Alumna of Distinction, an honor bestowed only every 10 years on outstanding alumnae.

Kelleher has made philanthropy a longstanding priority, both personally and professionally. She is an active voice on the board of directors of Fertile Hope, a national nonprofit organization dedicated to helping cancer patients whose treatments carry risks of infertility. Kelleher has initiated meaningful charitable partnerships with organizations involved with breast cancer, heart health, sun safety, smoking cessation and other women's causes. Kelleher has fostered SELF's high-profile outreach campaigns and events including the signature Workout in the Park health and wellness festival and an annual pink ribbon benefit each October to raise funds and awareness during breast cancer awareness month.

Prior to joining SELF, Kelleher was vice president and publisher of Condé Nast's Golf for Women. Kelleher has represented Mademoiselle, Hachette Filipacchi corporately, ELLE, Elle Décor, Mirabella and TEEN magazines. Kelleher helped launch Cityspree Inc., a local online auction site, where she served as senior vice president of advertising and marketing.

Kelleher earned a B.A. in history from the University of Wisconsin, Madison, and currently resides in New York City with her husband, Dan, and their son, Brendan.


Ortiz

Juan Carlos Ortiz, Co-President, Leo Burnett and Arc North America

As co-president of Leo Burnett North America, Juan Carlos Ortiz and partner and Co-President Rich Stoddart are at the helm of the network's highest priority region, spanning 2,000 employees across the United States, Canada and Mexico. He is charged with helping to evolve and drive growth and innovation across Leo Burnett and sister marketing services agency Arc in North America.

While both are fully involved in all aspects of the business, Ortiz is specifically focused on the organization's creative product and building the agency's portfolio by winning new business. He also has operational oversight for Leo Burnett Toronto, Leo Burnett Mexico City, Arc San Francisco and Lápiz, Burnett's Hispanic marketing unit based in Chicago.

Ortiz has been with Leo Burnett for more than 15 years. Most recently he served as president of Latin America, managing the activities of offices in 18 countries and helping to grow the region by 20 percent, with clients such as Cemex, Visa, Falabella, Corona and Juan Valdez brands and coffee shops. Additionally, he will continue to be the worldwide creative head on the agency's Procter & Gamble account.

Before becoming president of Latin America in 2005, Ortiz served as president and chief creative officer of Leo Burnett Colombia. During his tenure, the agency tripled in size and was voted "Agency of the Year" for four consecutive years (2000 to 2003) by Latin Spots at "El Ojo de Iberoamerica." In 2002 and 2003, the agency was named "Best Agency in the Country" by —Revista Publicidad y Mercadeo, Colombia's advertising magazine.

In 2000, Juan Carlos Ortiz won the first Cannes Gold Lion in the history of Colombian advertising for "Dandruff," a commercial created for the Presidential Office of Colombia. Additionally, he has served on numerous regional and international creative juries, including serving twice on the FIAP jury, the most important award show in the Spanish-speaking world.


Raj

Jon Raj, Vice President, Advertising and Emerging Media Platforms, Visa USA

Jon Raj is currently vice president, advertising and emerging media platforms for Visa USA, with responsibility for all online and new media communication efforts for Visa's brand and products. Raj joined the company in September 2000 as director of advertising.

Raj's responsibilities include extending the Visa brand experience to consumers by utilizing the unique capabilities of the Internet and other emerging media platforms. Specifically Raj has used online advertising, search engine marketing, Web development and new media strategies such as wireless, DVR, VOD, viral and online video marketing to accomplish the company's branding objectives.

Prior to joining Visa Raj spent seven years in marketing at companies such as Saatchi & Saatchi, Ketchum, CKS and LeftField (now JWT) working on some of the world's top brands including Disney, Hewlett Packard and Macy's.

In 2003, the Internet Advertising Bureau recognized Raj as a "Superhero" for exceptional performance in advertising and marketing. In the same year he was also chosen by Advertising Age as its first "Digital Player."

Before he began his advertising career, Raj was a middle school teacher in Houston, Texas, as part of the Teach for America program. TFA recruits top college graduates who were not education majors to teach in our nation's most under-resourced inner-city and rural schools. He served his two-year commitment and then worked for the organization for an additional two years as their director of marketing and recruitment.

His experience teaching has led Raj to be a lifelong advocate for education equality. He has participated in Junior Achievement and Big Brother programs and has created a unique high school curriculum to help students think more critically. As the former board director and education representative for the Bay Area Interactive Group, Raj launched these programs in several underserved Bay Area public high schools.

Jon Raj and his partner current reside in El Cerrito, California, with their newly adopted son Samuel.


Wiener

Lauren Wiener, Senior Vice President, Meredith Interactive

Lauren Wiener is a builder. Fascinated with radical events that force major cultural shifts—the fall of the Berlin Wall, the Telecommunications Act of 1996, the Internet—Wiener is mid-flight in a career focused on building and leading businesses in industries facing radical change. In her chosen field of media and technology, her core skill is that of architect. She is a strategist who is able to share a vision and execute against it; to reinvent beloved structures with an eye toward modernity and relevance; to make big organizations behave entrepreneurially.

Upon joining Meredith as the managing director of sales and marketing for Meredith Interactive in July 2003, Wiener developed strategies that expanded the audience and impact of Meredith's extensive portfolio of Internet properties, led by Web sites affiliated with Better Homes and Gardens (bhg.com), the nation's largest enthusiast brand; Ladies' Home Journal (lhj.com), the estimable women's lifestyle service brand; and American Baby (americanbaby.com), a premier brand serving expectant and new moms. With three years, she built a start-up enterprise into a high-growth business.

Shortly after being named vice president in 2005, Wiener took the lead role in building an even larger Meredith digital footprint by taking on the successful integration of the former G + J brands into the Meredith Web platform. These brands include Parents (parents.com), the nation's largest parenting brand, Fitness (fitness.com), Family Circle (familycircle.com) and Child (child.com).

Currently, Wiener oversees Meredith's nine Web sites that each month attract nearly 10 million women at every life stage and passion point, and is building leverage points online for Meredith's emerging multiplatform enterprises, Better.TV, Parents.TV, and branded cross-media content. By consolidating and coordinating numerous Meredith assets, Wiener and her Meredith colleagues have built what she believes is the media and marketing communications powerhouse for the partners they serve within the advertising community.

Lauren Wiener came to Meredith from Primedia, where from 2000 to 2003 she served as vice president and general manager of the American Baby Internet Group and as vice president and general manager of the Seventeen Internet Group. From 1998 to 2000, she was senior director of business development for Starmedia Network, Inc., where she helped a start-up grow into the largest Spanish and Portuguese new media company. Wiener also served as director of business development for MTV Networks from 1997 to 1998. She began her career in the early1990s as a media consultant for the Boston Consulting Group (1995 to 1997); and as a business consultant for Monitor Company of Cambridge, Mass. (1990 to 1993).

Outside her work at Meredith, Lauren Wiener has devoted significant energy to her primary charitable focus, children—particularly providing creative and cultural education for children who otherwise do not have access to creative outlets. As a board member of the Brooklyn Children's Museum, she has helped to foster creativity and community by connecting children through exhibits and programs to the global community and the environment.

At home, she is blessed with a growing family that includes her husband Mike and two daughters, Olivia, three, and Addison, one. On raising her two girls in today's world, Wiener says, "Our goal is to raise confident, creative leaders who are attuned to and contribute to the global community."

Lauren earned a bachelor's degree from Yale University in history and an M.B.A. from Harvard's Graduate School of Business Administration.