2006 Betty Riehl Excellence in Service Award

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2006 Betty Riehl Excellence in Service Award Recipient: Lois Weiland

The 2006 Betty Riehl Excellence in Service Award is presented to Lois Weiland, executive director, Madison Advertising Federation.

Lois Weiland In August, Lois Weiland will begin her 20th year as the executive director of the Madison Advertising Federation (MAF). Her professional career started as a teacher of business education in a small town in Wisconsin. A move to Madison, Wisc. brought her to the MAF, where she became its executive director after answering a classified ad. Weiland immediately formed her management company Execu-Sec and has worked with various organizations throughout the years, including the 8th District AAF, the Middleton Chamber of Commerce, Friends of Pheasant Branch, and continues providing services to longtime client, Media Communications Association – International Madison (MCA-I) and TEMPO Madison. During her tenure, the MAF Foundation became fully funded and annually grants scholarships to students at three local colleges. A tireless advocate for MAF, Weiland also helped create Ad 2 Madison two years ago.

Lois Weiland at AAF National Conference 2006 Lois Weiland at AAF National Conference 2006

President Emeritus Howard Bell, AAF President & CEO Wally Snyder, Betty Riehl Excellence in Service Award winner Lois Weiland, AAF Chairman Andy Jung and Council of Governors Chair Stacy McCullough; Howard Bell and Lois Weiland.