2004 Induction Videos and Roundtable

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Tuesday, November 16, 2004
Cipriani, 42nd Street
New York City

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CainePaul Caine
Publisher
PEOPLE

Video length: 4 min. 0 sec.
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CredleSusan Credle
EVP, Creative Director
BBDO New York

Video length: 3 min. 11 sec.
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Freeman Matt Freeman
CEO
Tribal DDB Worldwide

Video length: 2 min. 54 sec.
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Koerner Stacey Lynn Koerner
EVP, Director, Global Research Integration
Initiative

Video length: 3 min. 40 sec.
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QuevedoAldo Quevedo
Managing Partner, Executive Creative Director
Dieste Harmel & Partners

Video length: 4 min. 01 sec.
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RoehmJulie Roehm
Director, Marketing Communications, Chrysler, Jeep® and Dodge Brands
Chrysler Group

Video length: 4 min. 0 sec.
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WellsAndrea Wells
EVP, Chevrolet Account Director
Campbell-Ewald

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Advertising Hall of Achievement

Second Annual Advertising Hall of Achievement Alumni Roundtable
November 4, 2004
USA TODAY
New York City

A spirited lineup of influential advertising CEOs and top-level executives debated the future of the industry and how to reach an increasingly fragmented consumer base at the AAF's second annual Advertising Hall of Achievement Alumni Roundtable on November 4, 2004.

The frank and pointed discussion, held at USA TODAY 's New York office, candidly bared concerns about the effects of digital video recorders on TV advertising, as well as issues ranging from the value holding companies deliver to clients to online advertising's transition into the traditional media mix. The panelists, past recipients of the AAF's prestigious Advertising Hall of Achievement award, recognized talent retention and multicultural hiring as key to reinventing marketer's approach to consumers.

Kevin Roberts, CEO, Saatchi & Saatchi Worldwide, served as moderator to the group of AHOA alumni: Linda Thomas Brooks, EVP/managing director, GM Mediaworks; David Droga, global executive creative director, Publicis Worldwide; Susan Mboya, associate director – African-American multicultural business development, Procter & Gamble; John Osborn, president & CEO, BBDO New York and Chris Schroeder, vice president, strategy, The Washington Post.

The event was held in conjunction with the release of the 2004 AAF Survey of Industry Leaders on Advertising Trends.

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Hall of Achievement Panelists

Advertising Hall of Achievement Alumni Roundtable
Full Session

Video length: 96 min.

Kevin Roberts

Moderator Kevin Roberts, CEO Worldwide, Saatchi & Saatchi, speaks on the state of the advertising industry
Video length: 53 sec.

David Droga

David Droga, global executive creative director, Publicis Worldwide, gives insight into the "Big Idea"
Video length: 57 sec.

Susan Mboya

Susan Mboya, associate director, African American multicultural business development, Procter & Gambl,e speaks on the challenges of reaching all audiences
Video length: 1 min. 11 sec.

John Osborn

John Osborn, president & CEO, BBDO New York, discusses the new marketing model
Video length: 2 min. 19 sec.

Christopher Schroeder

Christopher Schroeder, vice president, strategy, The Washington Post Company, addresses the benefits and challenges of research
Video length: 2 min.

Linda Thomas Brooks

Linda Thomas Brooks, EVP/managing director, GM Mediaworks, reveals who is boss -- the medium or the message
Video length: 47 sec.