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Paul Caine
Publisher
PEOPLE
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Susan Credle
EVP, Creative Director
BBDO New York
Video length: 3 min. 11 sec.
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Matt Freeman
CEO
Tribal DDB Worldwide
Video length: 2 min. 54 sec.
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Stacey Lynn Koerner
EVP, Director, Global Research Integration
Initiative
Video length: 3 min. 40 sec.
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Aldo Quevedo
Managing Partner, Executive Creative Director
Dieste Harmel & Partners
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Julie Roehm
Director, Marketing Communications, Chrysler, Jeep® and Dodge Brands
Chrysler Group
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Andrea Wells
EVP, Chevrolet Account Director
Campbell-Ewald
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A spirited lineup of influential advertising CEOs and top-level executives debated the future of the industry and how to reach an increasingly fragmented consumer base at the AAF's second annual Advertising Hall of Achievement Alumni Roundtable on November 4, 2004.
The frank and pointed discussion, held at USA TODAY 's New York office, candidly bared concerns about the effects of digital video recorders on TV advertising, as well as issues ranging from the value holding companies deliver to clients to online advertising's transition into the traditional media mix. The panelists, past recipients of the AAF's prestigious Advertising Hall of Achievement award, recognized talent retention and multicultural hiring as key to reinventing marketer's approach to consumers.
Kevin Roberts, CEO, Saatchi & Saatchi Worldwide, served as moderator to the group of AHOA alumni: Linda Thomas Brooks, EVP/managing director, GM Mediaworks; David Droga, global executive creative director, Publicis Worldwide; Susan Mboya, associate director – African-American multicultural business development, Procter & Gamble; John Osborn, president & CEO, BBDO New York and Chris Schroeder, vice president, strategy, The Washington Post.
The event was held in conjunction with the release of the 2004 AAF Survey of Industry Leaders on Advertising Trends.
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Advertising Hall of Achievement Alumni Roundtable
Full Session
Video length: 96 min.
Moderator Kevin Roberts, CEO Worldwide, Saatchi & Saatchi, speaks on the
state of the advertising industry
Video length: 53 sec.
David Droga, global executive creative director, Publicis Worldwide, gives
insight into the "Big Idea"
Video length: 57 sec.
Susan Mboya, associate director, African American multicultural business
development, Procter & Gambl,e speaks on the challenges of reaching all audiences
Video length: 1 min. 11 sec.
John Osborn, president & CEO, BBDO New York, discusses the new marketing
model
Video length: 2 min. 19 sec.
Christopher Schroeder, vice president, strategy, The Washington Post Company,
addresses the benefits and challenges of research
Video length: 2 min.
Linda Thomas Brooks, EVP/managing director, GM Mediaworks, reveals who is boss
-- the medium or the message
Video length: 47 sec.