June 28, 2005

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Know Anyone Who Has Advanced Multiculturalism in the Ad Business?


WASHINGTON, DC- AAF and District Two are looking for nominations of individuals or corporations who have done exceptional work advancing multiculturalism in the advertising business. The AAF Mosaic Awards and the District Two Diversity Achievement Awards are premier multicultural marketing and diversity honors. Agencies, advertisers and media may submit entries by July 11, 2005. Criteria and full nomination materials for the Mosaic awards are available at www.aaf.org/multi/mosaic.html. For more information on the District Two Diversity Achievement Awards visit www.aaf.org/multi/mosaic_div.html and send nominations to patjmartin@aol.com

"The Mosaic Awards recognize astute companies that are broadening their multicultural initiatives," said Wally Snyder, AAF president & CEO. "Today, successful branding means marketing to a broad multicultural base. Those doing so are worthy of this recognition as it showcases good business sense for all to emulate."

Adds Leslie Winthrop, founding partner, AAR and awards event co-chair, "As one of the earliest proponents of recognizing those who have advanced multiculturalism in our business, District Two is delighted to reach a wider audience through alliance with AAF national and Advertising Week New York."

The awards will be presented during Diversity/Mosaic Day on Wednesday, September 28 at the New York Athletic Club during Advertising Week New York. The Diversity/Mosaic events kick off at 8:30 a.m. on September 28 with a series of panels featuring industry leaders from the country's largest advertising agencies, client companies and media organizations. This Forum, titled "Inclusive Connections," will focus on the return on investment (ROI) from multicultural marketing. The Forum will be followed by a star-studded awards luncheon combining District Two's Diversity Achievement Awards and AAF's Mosaic Awards.

Past recipients of the Mosaic Awards include Procter & Gamble and their agencies Carol H. Williams and Grey Advertising; Allstate Insurance and its agency Kang & Lee Advertising, Pepsi-Cola of North America, Kraft Foods, Inc., Post Cereals, McDonald's Corporation and individuals such as John H. Johnson of Johnson Publishing Company, Clarence O. Smith of Essence Communications, Eduardo Caballero of Caballero Television and many others. Diversity Achievement awards have gone to individuals such as Carlos Gutierrez (Kellogg Company and U.S. Secretary of Commerce), Bob Wehling (Procter & Gamble), Judy Hu (GE), Roy S Roberts (General Motors), Spike Lee, Keith Reinhard (DDB), David Bell (IPG), Indra Nooyi (Pepsi Cola) and the late Jay Chiat. Corporate awardees include AT&T, Coca-Cola, Johnson & Johnson, Pfizer and many others.

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The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the "Unifying Voice for Advertising." The AAF is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Through its 215 college chapters, the AAF provides 6,500 advertising students with real-world case studies and recruitment connections to corporate America. The AAF also has 130 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation's leading brands and corporations. For more information, visit the AAF's Web site at www.aaf.org.