January 26, 2006

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ADDY® Awards Launches New Ad Campaign

Urges Grade 'A' Work

WASHINGTON, D.C.—The American Advertising Federation (AAF) announced today the launch of a new advertising campaign that will urge talented creatives to enter the ADDY Awards. With the tagline "The ADDY Awards are here, and it's time to hand in your 'A' work," the campaign cleverly plays on the traditional school grading system. The new print ads will run in Creativity, Adweek, Brandweek and Mediaweek. The campaign is the first national advertising effort ever in the 46-year history of the awards.

The campaign, created by Leo Burnett USA, consists of four ads that are each a tongue-in-cheek representation of non-ADDY worthy work. For example, the "If it's not an ADDY, it's a BADDY" ad features a snakeskin lounge suit wearing awardee holding a "Baddy" award. The "CADDY" ad features a golf caddy, the "DADDY" features a proud papa, and the "FADDY" features a socialite wannabe. The first ad will run on Jan. 30.

The innovative work was created by the Leo Burnett USA team consisting of

  • Noel Haan, co-executive creative director
  • G. Andrew Meyer, co-executive creative director
  • Christine Oliver, art producer
  • Idy Spezzano, VP/operations director
  • Rhonda Thome, executive category manager
  • Dan Ware, art director

"The new ad campaign perfectly captures the spirited competitiveness of the ADDYs while celebrating the awards' recognition of creative excellence," said Wally Snyder, president & CEO, AAF. "We greatly appreciate the talented Leo Burnett USA team, who perfectly branded the world's largest advertising competition."

With more than 55,000 entries annually, the ADDY Awards are the advertising industry's largest and most representative competition, recognizing creative excellence and the very best advertising worldwide. The ADDY Awards gala will take place June 11 in San Francisco at the AAF National Conference 2006. For more information on the ADDY Awards, visit www.addycompetition.com.

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The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the "Unifying Voice for Advertising." The AAF is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Through its 215 college chapters, the AAF provides 6,500 advertising students with real-world case studies and recruitment connections to corporate America. The AAF also has 130 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation's leading brands and corporations. For more information, visit the AAF's Web site at www.aaf.org.