January 30, 2006

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Co-Anchor of New York's WABC Eyewitness News to Emcee AAF's 10th Annual Most Promising Minority Students Luncheon

WASHINGTON, D.C.—Popular New York City news talent Sade Baderinwa, co-anchor of WABC Eyewitness News at 5:00 p.m., will be the celebrity emcee at the American Advertising Federation's (AAF) Most Promising Minority Students ceremony on February 8, 2006, at the New York Athletic Club. Celebrating its 10th class of exceptional minority students, the program is the premier recruiting opportunity for corporations seeking talented graduating college students in advertising, marketing, media and communications.

Baderinwa's impressive career will inspire the 51 students and hundreds of corporate executives in attendance at this year's event. Prior to joining the WABC family, she anchored the morning and noon news at WBAL-TV Channel 11 in Baltimore. During that time she also hosted the weekly community affairs show "11 TV Hill," which took viewers to the heart of breaking political, international and domestic news stories.

Baderinwa decided to pursue a career in television when working as a production assistant for "This Week with David Brinkley," "Nightline" and "World News Tonight" at ABC News. Baderinwa is also an experienced community activist, working to pass a number of safety laws in Maryland.

This year's presiding Most Promising Minority Students luncheon chair is Frank Cooper, vice president, marketing, Pepsi-Cola Company and Most Promising principal underwriter; co-chairs are Sheena Payne, manager of advertising and promotions, American Airlines and Most Promising official airline, and Jill Manee, vice president/publisher, the Ad Age Group and Most Promising trade media partner. Other sponsors and recruiters (to date) include Young & Rubicam Brands, Verizon Communications, Valassis, USA TODAY, Unilever, the Walt Disney Company, TBWA\Chiat\Day, Saatchi & Saatchi, Ogilvy & Mather, Nielsen Media Research, News Corporation, MTV Networks, MSN, Meredith Corporation, Leo Burnett, Johnson & Johnson Consumer Companies, Inc., Knight Ridder, Korn/Ferry International, Kang & Lee Advertising, J. Walter Thompson, Interpublic Group, Foote, Cone & Belding, ESPN, Discovery Communications, Cleveland Advertising Association Education Foundation, Carol H. Williams Advertising, Campbell-Ewald, Burrell Communications, BET, BBDO Worldwide, Arnold, ABC Television Network and AAF District Two.

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The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the "Unifying Voice for Advertising." The AAF is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Through its 215 college chapters, the AAF provides 6,500 advertising students with real-world case studies and recruitment connections to corporate America. The AAF also has 130 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation's leading brands and corporations. For more information, visit the AAF's Web site at www.aaf.org.