June 20, 2007

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ADDY®Atlas to Showcase National Award Program and Encourage Participants to "Know Your Competition"

Interactive Database Will Enhance ADDY Brand Image and Promote Winners


Washington, D.C.—Key strides were taken recently to enhance promotion of the American Advertising Federation's (AAF) National ADDY Award program. The AAF, in conjunction with DigiKnow, Inc., announced the launch of ADDY Atlas, an online tool that will facilitate the regional classification and marketing of ADDY winners. With over 60,000 entries annually, the ADDYs are the world's largest and arguably toughest advertising competition, and locating individual winners can be a daunting task. The ADDY Atlas allows users to search for winners at the local, district and national levels, across category and achievement levels and geographically.

"The National ADDY Committee has been working hard to help build awareness of the National ADDYs," said National ADDY Committee Chairman Stacy McCullough, Sprenger McCullough & Company. "ADDY Atlas will help to raise the stature and visibility of every ADDY winner. In addition to event promotion, the ADDY Atlas will showcase winners from all regional levels, allowing participants to truly know their competition."

The ADDY Awards showcase 73 categories of advertising, including the Student ADDY Awards, designed exclusively for college students. The ADDY program is unique among all advertising competitions in that it is comprised of three rigorous levels of judging beginning at the local club level, moving on to regional competitions and ultimately advancing to the national/international finals.

DigiKnow President King Hill conceived the ADDY Atlas as a way to illustrate the size and intensity of the ADDY competition. "The ADDYs are a real competition judged by real people with real expertise," Hill said. "When you win an ADDY, it means something, unlike other seemingly pay-a-fee-get-an-award competitions." Working with the AAF, Hill and his agency's creative and technical teams created a strategic marketing tool for the AAF, its members, ADDY competitors and others looking to find the advertising industry's best.

For more information, go to http://addyatlas.aaf.org or contact Jeremy Hoders, AAF director – club services at jhoders@aaf.org or at (202) 898-0089.

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The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the "Unifying Voice for Advertising." The AAF is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Through its 215 college chapters, the AAF provides 6,500 advertising students with real-world case studies and recruitment connections to corporate America. The AAF also has 130 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation's leading brands and corporations. For more information, visit the AAF's Web site at www.aaf.org.

Founded in 1997, DigiKnow is a leading provider of online marketing services and has pioneered a number of Web-based technology and creative solutions for sports, industrial, consumer products and service industries. DigiKnow's clients include the Cleveland Browns, Pittsburgh Penguins, Columbus Blue Jackets, Visa, Henkel Consumer Adhesives and other leading brands and organizations.