May 14, 2007

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Dingell, Broder, Tate and Kohut Address Advertising Industry

Washington Post Hosts AAAA, ANA, AAF Joint Government Affairs Conference


WASHINGTON, D.C.—The American Advertising Federation (AAF), in conjunction with the American Association of Advertising Agencies (AAAA) and the Association of National Advertisers (ANA), recently presented its annual Joint Government Affairs Conference. The Washington Post hosted the event.

"I am pleased to join my colleagues in presenting the Government Affairs Conference and I want to express my gratitude to the Washington Post for being our host," said AAF President and CEO Wally Snyder. "The conference provides an ideal forum for representatives of the advertising industry to engage in dialogue with influential policy makers and key members of Congress." Snyder continued, "As obesity and prescription drug advertising continue to be rising concerns in the regulatory arena, it is vital the advertising industry maintain a unified voice in addressing these issues and work together to establish viable solutions."

Attendees of the conference heard insights on potential advertising regulation from House Energy and Commerce Committee Chairman John Dingell, D-Mich., and Federal Communications Commissioner Deborah Taylor Tate, as well as political trends and societal views from Pew Research Center President Andrew Kohut and Washington Post columnist David Broder.

Rep. Dingell commented on the importance of accuracy in drug advertising, but emphasized that initiating a ban would be "controversial and indicates substantial First Amendment concerns. At the end of the day, I hope to ensure there is greater accuracy in drug advertising and that appropriate disclosures continue to be included in ads." FCC Commissioner Deborah Tate elaborated on childhood obesity and encouraged the advertising industry to engage in the "Four E's—Educate, Equalize, Emulate and Eradicate." "We are not here to fight the influence of media on our children, but to make it a positive force," said Tate.

David Broder and Andrew Kohut provided perspectives on the 2008 presidential election, citing statistics and political trends. Kohut commented, "For the Democrats, the message may be that, while there is broad discontent with Bush, which has hurt his party, their own potential nominees are not so strong that they can rule out being beaten by a Republican who is seen as an agent of change."

Highlights of the conference are available at www.aaf.org/gac.

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The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the "Unifying Voice for Advertising." The AAF is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Through its 215 college chapters, the AAF provides 6,500 advertising students with real-world case studies and recruitment connections to corporate America. The AAF also has 130 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation's leading brands and corporations. For more information, visit the AAF's Web site at www.aaf.org.