A Big Life (in Advertising)

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Advertising Hall of Famer, Mary Wells Lawrence, shows us the American ad world from the 1950s through the 1980s in all its brilliance, excitement, fun and craziness in her recent memoir, A Big Life (in Advertising).

Known for her exceptional style and charisma, Mary Wells Lawrence made Wells Rich Greene into a creative powerhouse that reigned for more than 30 years. A Big Life (in Advertising)details Lawrence’s remarkable career, including how she became the first woman CEO with a company on the New York Stock Exchange and her agency’s creation of such enduring slogans as “Quality is Job One” for Ford and “I Love New York.”

Mary Wells Lawrence captivates the audience at the AAF National Conference 2003.

Lawrence treats fans to a book signing.