The Unifying Voice
The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the "Unifying Voice for Advertising." The AAF is the oldest national advertising trade association, representing 40,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Through its 226 college chapters, the AAF provides 8,000 advertising students with real-world case studies and recruitment connections to corporate America. The AAF also has nearly 100 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation's leading brands and corporations.
The AAF flag flying outside
The Waldorf=Astoria
in New York City
AAF Mission
The American Advertising Federation protects and promotes the well-being of advertising. We accomplish this through a unique, nationally coordinated grassroots network of advertisers, agencies, media companies, local advertising clubs and college chapters.
- Brings members together to yield creative business solutions.
- Protects and promotes advertising at all levels of government through grassroots activities.
- Educates members on the latest trends in technology, creativity and marketing.
- Provides programs to assist local association volunteer leadership.
- Presents the industry with its future leaders.
- Honors advertising excellence.
- Promotes diversity in advertising by encouraging the recruitment of people of diverse cultures.
- Applies the communication skills of its members to help solve community concerns.
Here's what the AAF does:
- AAF National Conference
- Advertising Hall of Fame
- Advertising Hall of Achievement
- ADDY® Awards
- Government Affairs Conference
- Great Brands Campaign
- Mosaic Awards
- Mosaic Career Fairs
- Most Promising Minority Students Program
- National Student Advertising Competition (NSAC)
- Mosaic Principles & Practical Guidelines
To accomplish our objectives, AAF initiatives include the following:
James Edmund Datri
AAF President & CEO
As president and CEO, Datri serves as the AAF’s national leader and chief spokesman and represents nearly 40,000 members.» Read Bio
Experience the benfits of becoming an AAF member.
Contact the AAF
The American Advertising Federation
1101 Vermont Avenue, NW
Suite 500
Washington, DC 20005-6306
phone: (202) 898-0089
fax: (202) 898-0159
e-mail: aaf@aaf.org
Complete our Contact Form
Ethics & Principles
#4 - Bait Advertising
Advertising shall not offer products or services for sale unless such offer constitutes a bona fide effort to sell the advertising products or services and is not a device to switch consumers to other goods or services, usually higher priced.» Read the Complete List
Advertising. The way great brands get to be great brands.
This multi-year integrated advertising campaign sought to reinforce advertising’s strategic importance at a time of fundamental change in the business environment. » Read the Great Brands Story» View Commercials
AAF Celebrates 100th Anniversary
As the longest running trade association of its kind, the AAF recently celebrated its 100th anniversary. » Learn More