Multicultural initiatives have long been a top priority of the AAF. Listed below are some of the organization's past activities:
Streaming Video:
- AAF National Conference 2002: Taking Multiculturalism Mainstream Panel
June 6, 2002
AAF National Conference
Miami, Fla.
Moderator: Judy Hu, executive director of the Center of Expertise on Diversity and Growth Markets at General Motors
Panel Members: Mike deMaio, managing director and chief operating officer, Burrell Communications Group; Keith Clinkscales, chairman & CEO, Vanguarde Media; Luis Miguel Messianu, chief creative officer, del Rivero Messianu DDB and Ruth Gaviria , director, marketing and brand development; PEOPLE en español
The addition of "urban" to the pop culture lexicon and the proliferation of multicultural sensibilities in our lifestyles has blurred lines between many niche markets and the mainstream. This panel discusses how to avoid missing out on the most powerful marketing force ever and what you need to do to prepare for the new mainstream.
- 2001 Mosaic Awards
Streaming video clips from the December 12 Mosaic Awards Luncheon and Executive Leadership Forums.
- AAF National Conference 2001: Multicultural Marketing Panel
June 12, 2001
AAF National Conference
Cleveland, Ohio
Video length: approx. 1 hr.
Speakers: Lisa Quiroz, publisher, PEOPLE en espanol ; Clarence Smith, president, Essence Communications; Scott Mills, EVP & COO, BET.com and Rodney J. Reynolds, founder & publisher, American Legacy
Leading diversity advocates give their perspective on the world of multicultural marketing. Media consumption, attitudes towards advertising and brands, core values and purchasing behavior must all be carefully examined in order to effectively reach out to the broad multicultural makeup of consumers.
In July 1998, AAF hosted the industry's first diversity summit in Washington, D.C. The event brought together members of Congress and executives representing minority advertising and media companies. Keynote speakers were Rep. Robert Menendez (D-NJ), and Rep. Carolyn Cheeks Kilpatrick (D-MI), At-Large Whip and member of the House Appropriations Committee.
AAF Forms AAF Center on Multiculturalism Awards Program, Trade Show to Promote Better Multicultural Advertising Practices
Answering the call for a more multicultural advertising industry and addressing corporate needs in that area, the American Advertising Federation (AAF) announced a number of new initiatives at a press conference at the National Press Club in Washington, D.C., on Wednesday, July 18, 2001.
Together with congressional leaders, Wallace S. Snyder, AAF president and CEO announced the formation of AAF's new Center on Multiculturalism and the national rollout of the AAF's Mosaic Principles & Recommended Practices. Rep. Robert Menendez (D-NJ) and Rep. Carolyn Cheeks Kilpatrick (D-MI) were also present to discuss their support for the rollout.
Participants:
- Rep. Carolyn Cheeks Kilpatrick (D-MI)
- Rep. Robert Menendez (D-NJ)
- Wallace S. Snyder, president & CEO, American Advertising Federation
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