2006 Highlights

September 27, 2006
New York Athletic Club
180 Central Park South
New York City

The American Advertising Federation and District Two, the two forces that have actively pursued the goal of a more inclusive advertising industry for the past 11 years, partnered to present their Diversity Achievement and Mosaic Awards & Forum as part of the Advertising Week New York.

American Advertising Federation and District Two Diversity Achievement and Mosaic Awards

2006 Mosaic Award Winners

"Advertiser/Agency of the Year"
Verizon "Realize" Campaign/Burrell Communications
— Multicultural Ad Campaign: Tyson Foods/E. Morris Communications
— Multicultural Media Usage: Verizon Corporate Brand/La Agencia De Orcí
— Multicultural Supplier: No Winner
— Employee Diversity: Valassis
— Workforce Diversity: McDonalds/DDB Worldwide – Chicago
— Multicultural Student Career Development: DDB Worldwide/NY

— Listen to audio clips from the forum sessions!
— See photos from the event!
— Jump to forum schedule.
— Jump to luncheon schedule.
— Download printable PDF (89k) of the schedules.
— Jump to sponsors.

2006 Honorary Committee Members:

Byron Lewis Uniworld Group	Cynthia Park Kang & Lee Advertising	David Bell Interpublic Group	Rich Stoddart Leo Burnett USA	Jo Muse Muse Communications
Jerri DeVard Verizon Communications	Ann Fudge Young & Rubicam Brands	Frank Cooper Pepsi-Cola Company	Julius Pryor III Johnson & Johnson	Dolores Kunda Lápiz
Louis Carr Black Entertainment Television	Hector Orci La Agencia de Orci & Asociados	Carol Sagers McDonald's Corporation	Carmen Baez Das Latin American/Omnicom Group	Jonathan Rodgers TV-One
O. Andrew Jung Kellogg Company	Mike Federle Fortune Magazine	Burrell Communications Group Tom Burrell	Denise Warren NYT Media Group	Zan Ng Admerasia

Diversity Achievement and Mosaic Forum Schedule

Inclusive Idea Exchange Wednesday, September 27, 2006, New York Athletic Club, New York
Schedule
8:00 a.m.	Continental Breakfast
8:25 a.m.	Welcome Wally Snyder President & CEO American Advertising Federation

Forum Session One
8:30 a.m.	Retention and Promotion of Multicultural Talent *Moderator* Julius Pryor III Vice President, Global Diversity Consumer & Personal Care Group Johnson & Johnson *Panelists* Neil Golden Vice President of Marketing & Strategic Planning McDonald's Corporation Robert Mendez Senior Vice President of Diversity Disney-ABC Television Group Barbara Rozman Vice President, Manager of Human Resources Campbell-Ewald Tiffany R. Warren Director, Multicultural Programs and Community Outreach Arnold
9:45 a.m.	Break

Forum Session Two
10:15 a.m.	The Future of Multicultural Marketing *Moderator* Andrea Fant-Hobbs Vice President, Brand Management and Media Services Verizon Communications *Panelists* Byron Lewis Chairman & CEO UniWorld Group Larry Moskowitz Vice President, Strategic Planning Kang & Lee Advertising Hector Orci CEO La Agencia de Orci & Asociados Gwendolyn M. Kelly Senior Marketing Manager, African-American and Asian-American Initiatives Wal-Mart Stores, Inc. Rudy Rodriguez Director, Multicultural Marketing General Mills, Inc.

*Diversity Achievement and Mosaic Awards Luncheon Program*
Master of Ceremonies	Lesli Foster, W*USA 9 Weekend Morning News Anchor
11:30 a.m. – Noon	Diversity Achievement and Mosaic Awards Luncheon
Welcome	Wally Snyder, President & CEO, American Advertising Federation Nick Ferrari, CEO, Erdos & Morgan & Governor, District Two Hector Orci, CEO, La Agencia de Orci & Asociados & Chair, Mosaic Council Executive Committee
Opening Remarks	Jerri DeVard, Senior Vice President, Brand Management & Marketing Communications, Verizon Communications
Luncheon
Remarks	Andy Jung, Senior Director of Advertising & Media Services, Kellogg Company & AAF Chairman

Presentation of Diversity Achievement Awards	Industry Career Achiever – Marlene V. Coulis, Vice President, Brand Management, Anheuser-Busch Industry Influential – Dolores Kunda, President & CEO, Lapiz Agency Educator – Stephen J. Sweeny, Ph.D., President, the College of New Rochelle Corporate Leader Advertiser – AOL Corporate Leader Agency – BBDO Pioneers of Diversity – Robert L. Johnson, Founder, BET, Ed Lewis and Clarence Smith, Founders, Essence, Byron Lewis, Founder, Uniworld
Presentation of Mosaic Awards	Advertiser of the Year – Verizon Communications Agency of the Year – Burrell Communications Group Multicultural Ad Campaign – Tyson Foods, Inc., and E. Morris Communications, Inc. Multicultural Media Usage – Verizon and La Agencia de Orci & Asociados Employee Diversity – Valassis Workforce Diversity – McDonald's and DDB Chicago Multicultural Student Career Development – DDB Worldwide Special Recognition Wunderman New York Lavelle Murray Advertising La Agencia de Orci & Asociados
Recognition of Diversity Achievement and Mosaic Awards & Forum Program Committee Members
Recognition of Mosaic Council Executive Committee
Closing Remarks	Wally Snyder, President & CEO, American Advertising Federation

Principal Underwriter

Diversity Champions

Diversity Partners

Diversity Advocates
BBDO
BET
DDB Worldwide
Dieste Harmel & Partners
Ford
Johnson & Johnson
La Agenica de Orci
Leo Burnett USA
News Corporation
Ogilvy & Mather
Pepsi-Cola Company
Valassis
Walt Disney Company
Yahoo!
Young & Rubicam Brands

Diversity Friends
Arnold
Burrell Communications Group
GlobalHue
Heineken
Meredith Corporation
Rapp Collins Worldwide
Saatchi & Saatchi
TV-One
Wall Street Journal

Diversity Achievement Award Categories
Click here to learn about the Diversity Achievement Awards.

All proceeds from this event were used to support the diversity and multicultural programs undertaken by the American Advertising Federation and District Two.