Mosaic Awards

Wednesday, September 23, 2009
The New York Athletic Club
180 Central Park South
New York City

Dress Code Policy

The New York Athletic Club has a strict dress code policy that must be adhered to at all times. In the dining and social areas, gentlemen are required to wear a jacket and tie. In all other areas, a tie is optional, but you must wear a shirt with a collar. Ladies must wear comparable attire.

Electronic communication devices, which include cell phones, pagers, Blackberry devices and comparable devices, must never be used except in your guestroom.

Event Schedule

8:15 a.m. – 8:30 a.m.	Welcome
8:30 a.m. – 9:45 a.m.	Forum Session One: Principles for Successfully Targeting Diverse Audiences Moderator Carol Sagers, Director, U.S. Marketing, African-American & Asian Markets, McDonald’s USA Panelists Lisa Destefano-Orebaugh, Division VP, Director Brand Communications & Strategy, JCPenney Laura Hernandez, Executive Director, Diversity Marketing, AT&T Julia Huang, CEO, interTrend Communications Shanteka Sigers, VP, Group Creative Director, Sanders\Wingo Advertising Trenzio Turner, VP, Group Account Director, Sanders\Wingo Advertising
9:45 a.m. – 10:00 a.m.	Break
10:00 a.m. – 11:15 a.m.	Forum Session 2: Diversity Programs: From Intentions to Execution Moderator Rudy Rodriguez, Director, Multicultural Marketing, General Mills, Inc. Panelists Sallie Mars, SVP, Director of Creative Services & Director of Diversity, McCann Erickson Tawana Muhammad, Human Resources Manager, Valassis Jeff Sautter, EVP, Director of Human Resources, BBDO North America Keisha M. Vaughn, Senior Director, Leadership Development and Diversity & Inclusion, Draftfcb New York
11:15 a.m. – 11:45 a.m.	Reception
11:45 a.m. – 2:00 p.m.	Awards Luncheon

Congratulations to this year's winners!

2009 AAF District Two Diversity Achievement Award Honorees

Industry Career Achiever
Heide Gardner
SVP, Chief Diversity & Inclusion Officer
Interpublic Group

Role Model
Rudy Rodriguez
Director, Multicultural Marketing
General Mills, Inc.

Trendsetter
BBDO Diversity Council

Educator
Singleton Beato
Director, Human Resources
JWT

Industry Influential
Tom Bernardin
Chairman & CEO
Leo Burnett Worldwide

Pioneers of Diversity
Louis Carr
President, Broadcast Media Sales
BET

Helen Lavelle
Creative Director
Lavelle Murray Advertising

Hector & Norma Orcí
Co-Founders
La Agencia de Orcí & Asociados

Pepsi

2009 AAF Mosaic Award Honorees

Multiethnic Advertising Campaign
Company: Sanders\Wingo Advertising
Client: AT&T
Campaign: Not Just

Multiethnic Media Usage
Company: interTrend Communications
Client: JCPenney
Campaign: Double Happiness

Multiethnic Interactive Media
Company: Dieste Inc.
Client: HP
Campaign: HP Insider

Multiethnic Supplier Partners
Company: Draftfcb
Program: Supplier Diversity Conference

Employee Diversity Program
Company: Valassis
Program: Advancing the Diversity Vision: 2008 and Beyond

Student Diversity Program
Company: McCann Erickson
Program: Mc2 MEGA Program

Workforce Diversity
Company: BBDO New York
Program: Building A Diverse Future

The AAF hosted its first Mosaic Awards & Forum program in 2001 to recognize successful multicultural marketing and diversity efforts. In 2004, the AAF and its District Two joined forces to host the Diversity Achievement and Mosaic Awards & Forum during Advertising Week New York. The partnership has proven to be very successful and the Diversity Achievement and Mosaic Awards & Forum has established itself as Advertising Week New York's premier diversity and multicultural event.

The Mosaic Forum, an integral component of the program, provides a platform for corporate leaders to candidly address current issues facing the advertising industry, particularly within the areas of diversity and multiculturalism.

The Mosaic Award categories are consistent with the tenets of the Mosaic Principles and Practical Guidelines. Click here to download a copy of the Mosaic Principles and Practical Guidelines.

Mosaic Awards are presented in seven categories:

Workforce Diversity
Employee Diversity Program
Multiethnic Ad Campaign
Multiethnic Media Usage
Multiethnic Supplier Partner
Student Diversity Program
Multiethnic Interactive Media