Benefits


The American Advertising Federation (AAF) is the Unifying Voice for Advertising. The AAF's 40,000 members share a commitment to make advertising a positive force in America's economy and culture. We are advocates for the rights of advertisers and we educate policy makers, the news media and the general public on the value that advertising brings to the well-being of the nation.

For additional corporate membership information, e-mail corporate@aaf.org.

Advantages of Membership:

1 Corporate Connections
Brings Members Together to Yield Creative Business Solutions

AAF represents the movers and shakers of the advertising industry — top advertisers, agencies, media companies and suppliers. Your involvement and membership in the AAF affords you the opportunity to develop significant business relationships while learning from the best that the advertising world has to offer."

You'll also receive the following:

  • AAF Corporate Membership Directory - Gain company exposure as AAF profiles your company in its Corporate Directory.
  • Web site link from AAF Web site - Join the ranks of AAF's corporate members with a company listing and link to your Web site.

2 Government Relations
Lobbies to Protect and Promote Advertising at All Levels of Government

AAF maintains a constant watch and presence within the offices of Capitol Hill, the White House, regulatory agencies, state and local legislatures, city councils and the courts to counter any legislative, regulatory or legal attempt detrimental to advertising.

You'll also receive the following:

  • Government Updates and Alerts - Distributed on a regular basis to keep you informed on legislation that affects you.
  • Training - AAF is the only organization that provides training on lobbying techniques and managing advertising legislative issues.

3 Professional Development
Educates on the Latest Trends in Technology, Creativity and Marketing

Through AAF's major conferences, publications and government training program, you can stay on the cutting-edge of your profession.

You'll also receive the following:

  • Member Discounts on AAF conferences, such as the AAF National Conference. You also have the opportunity to receive additional discounts at conferences held by partnering organizations.
  • WARC (WARC.com) - WARC has agreed to make its database of case studies, statistics, articles and published papers available to AAF members at a special discount rate.

4 Local Advertising Club and Federation Programs
Provides Programs to Assist Local Association Volunteer Leadership

With over 210 local ad clubs and federations AAF addresses the industry's key issues at the grassroots level. It is also through the support and assistance of our local ad clubs that AAF's ADDY® Awards and National Student Advertising Competition (NSAC) are made possible. Qualifying entrants to these national-level programs are determined by district-level competitions.

You'll also receive the following:

  • Speaker's Directory - Distinguish yourself as an industry expert in this valuable resource clubs refer to when looking for speakers.

5 College Connections
Provides a Recruitment Resource for Tapping into Young Advertising Talent

AAF provides numerous programs to guide its 6,000 college students through advertising curriculum and job placement. Through AAF's many scholarships, career guides, internship directory and mentoring opportunities, we are able to arm students with the skills to work effectively in the advertising industry. For example, AAF's National Student Advertising Competition, also known as the College World Series of Advertising, is the premier college advertising competition. It provides more than 3,000 college students with "real world" experience by requiring a strategic advertising/marketing/media campaign for a corporate sponsor.

You'll also receive the following:

  • Recruitment Opportunities - Top corporate member agencies are invited to participate in the National Student Advertising Competition. The competition offers special "Student/Recruiter" networking sessions and the opportunity to be the NSAC sponsor for a year.
  • The AAF Internship Directory - More than 1,500 advertising and marketing internships are listed in this valuable resource. Listings include the type of work, duration, compensation and internship contact.

6 Advertising Excellence
Honors Advertising's Best and Brightest

AAF selects and promotes the best of advertising and its practitioners through several awards and awards programs, such as the Advertising Hall of Fame, Advertising Hall of Achievement and its national ADDY® Awards program. These much-anticipated programs afford you the chance to get a first-hand look at the industry's legends, current giants and rising stars.

7 Multiculturalism
Empowers the Advertising Industry to Capitalize on America's Diverse Demographic Landscape

AAF is the industry leader in providing companies with the human and technical resources they need to succeed in the "new" multicultural America. Comprehensive services, programs and initiatives administered by The Mosaic Center on Multiculturalism, , are bringing awareness to the issue of diversity in the advertising industry.

Most Promising Minority Students Program creates hiring opportunities for many talented minority undergraduates. In fact, 70 percent of the 125 finalists from the classes of 1997, 1998 and 1999 are working in the advertising industry. Sponsors of this event receive first interviewing rights of these talented students.

You'll also receive the following:

  • Most Promising Minority Students Résumé Book - Corporate members are mailed this useful recruitment tool, which features resumes from the 25 finalists and "honor roll" nominees from The AAF Foundation's Most Promising Minority Students program.

8 Public Service
Applies the Communication Skills of Its Members to Help Solve Community Concerns

AAF members undertake hundreds of public-service projects every year to benefit charities in their local communities by providing marketing, advertising and public council.