November 21, 2006

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Getty Images, Nielsen, Simmons & SRDS Provide Services for AAF's 2007 National Student Advertising Competition


WASHINGTON, D.C., November 21, 2006—Leading research and image companies are proving their commitment to the future of advertising by offering their services pro bono to students participating in the 2007 American Advertising Federation (AAF) National Student Advertising Competition. Getty Images, Nielsen Media Research, Simmons Research and SRDS (Standard Rate & Data Service) Media Solutions are providing current, relevant information to students from over 150 college chapters across the country that compete in this annual competition. College teams are challenged to develop a campaign for a corporate sponsor, based on a real-world situation. The Coca-Cola Company is sponsoring the 2007 competition.

To give students the opportunity to develop a professional, up-to-date campaign, these top research and image companies will provide students with current data, media services and images:

  • Getty Images, the world's leading creator and distributor of visual content, is giving students access to their millions of creative and archival images, offering them unlimited low-resolution comps for concepting and up to 20 unwatermarked, high-resolution images for their final plans book. For more information, click here.
  • Nielsen Media Research, the leading provider of television audience measurement in the world, is providing statistical data for students to use in the competition. For more information, click here.
  • Simmons Research, a leading chronicler of American consumer behavior and media usage, is providing data from its 2005 Combined Teens-Adult National Consumer Survey. For more information, click here.
  • SRDS Media Solutions, the provider of information and planning services to 95 percent of advertising agencies, is providing online access to its databases, which cover a wide range of media, including TV and cable, newspaper, consumer and business-to-business magazines, interactive, and out-of-home. For more information, click here.

"Because of our prestigious partners and their generous contributions to the National Student Advertising Competition, students are given the tools to create professional, current campaigns," said Wally Snyder, AAF president & CEO. "Learning how to use resources that are so vitally important in the advertising industry will give them a much-needed edge in their future careers."

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The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the "Unifying Voice for Advertising." The AAF is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Through its 215 college chapters, the AAF provides 6,500 advertising students with real-world case studies and recruitment connections to corporate America. The AAF also has 130 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation's leading brands and corporations. For more information, visit the AAF's Web site at www.aaf.org.