AAF Government Report

June 13, 2014


Clark Rector Jr., Executive Vice President – Government Affairs

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DAA Testifies on Location Privacy

Lou Mastria, Executive Director of the AAF-supported Digital Advertising Alliance (DAA), testified before a June 4 hearing conducted in the Senate Committee on the Judiciary subcommittee on Privacy, Technology and the Law. The subject of the hearing was the Location Privacy Protection Act, sponsored by Chairman Al Franken, D-Minn. Mastria explained how the DAA principles require companies to obtain consent before collecting and transferring precise location data from individuals and that users be able to revoke that consent at any time. Much of the hearing was devoted to provisions of the bill that would ban the development, operation, and sale of GPS tracking apps that many stalkers have placed and hidden on other individuals’ phones without consent. The AAF and DAA have no objection to those provisions of the legislation.

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