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AAF Presents Ruth Ann Scott with Betty Riehl Excellence in Service Award


Washington, D.C., June 6, 2014—The American Advertising Federation (AAF) awarded Ruth Ann Scott of the South Dakota Advertising Federation the Betty Riehl Excellence in Service Award last week at ADMERICA!, the AAF’s National Conference on Advertising, on Boca Raton, Florida.

The Betty Riehl Excellence in Service Award was established in 1997 to recognize and honor employees of AAF member clubs, federations, districts and national AAF. The award is named in honor of the late Betty Riehl, who served on the staff of the American Advertising Federation for more than two decades. She was respected and revered throughout the membership for her dedication to her job, her organizational skills, her grace, good humor, and caring nature. This year, the Betty Riehl Excellence in Service Award was presented to Ruth Ann Scott, Executive Director of the South Dakota Advertising Federation, as someone who exhibits similar qualities of devotion to duty and member service, as those reflected in Betty’s career.

“Ruth Ann is thought of as the face and the voice of the club and her abilities to connect with members, potential members, vendors, suppliers and the entire advertising community are among her many skills that embody the spirit of the Betty Riehl Excellence in Service Award” said Joanne Schecter, Executive Vice President of AAF Club Services.

The South Dakota Advertising Federation has a reputation for its strong financial backbone, ever-growing membership and innovative programming as a result of Scott’s dedication as Executive Director since 2003. Her leadership extends beyond the local level, as she is actively involved in AAF’s District 8, where she gives advice, support and encouragement to the District leadership. Scott is also involved on the national level of the AAF as an active member of the AAF’s national network of Executive Directors.

Ruth Ann Scott often serves as a mentor and an advisor to other Executive Directors and club leaders, and over the years has led numerous workshops at AAF National and District conferences. Schecter noted, “Ruth Ann recognizes the importance of volunteer leadership and excels at helping the club develop future leaders and a vision for the future.”

The AAF extends its congratulations to Ruth Ann Scott on the award. Scott is known as the person to get to know when you want to get involved with the advertising community of South Dakota and she is, in large part, the reason why the club is looked upon as a respected leader in the region.

To learn more about the Betty Riehl Excellence in Service Award and Ruth Ann Scott’s accomplishments, visit www.aaf.org.


About the American Advertising Federation
The American Advertising Federation (AAF), the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry, is headquartered in Washington, D.C., and acts as the "Unifying Voice for Advertising." The AAF’s membership is comprised of nearly 100 blue chip corporate members comprising the nation’s leading advertisers, advertising agencies, and media companies; a national network of nearly 200 local clubs representing 40,000 advertising professionals; and more than 200 AAF college chapters with over 5,000 student members. The AAF operates a host of programs and initiatives including the Advertising Hall of Fame, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Center on Multiculturalism, and summer Ad Camps for high school students. For more information on the full range of AAF programming, visit www.aaf.org.