Advertising Industry Honors Excellence in Multicultural Marketing—the Recipients of the 2014 Diversity Achievement & Mosaic Awards


WASHINGTON, D.C. (March 26, 2014) – Six industry leaders and seven award-winning campaigns and programs will be honored by the American Advertising Federation (AAF) and its District Two at the 2014 Diversity Achievement and Mosaic Awards Dinner & Forum, which will take place on May 29-30, 2014 at the Boca Raton Resort & Club during AAF’s National Conference, ADMERICA!

2014 Diversity Achievement Winners

Corporate Leader
Michael Lescarbeau, CEO, Carmichael Lynch

Industry Influential
Renetta McCann, Chief Talent Officer, Leo Burnett

Diversity Pioneer
Maurice Lévy , Chairman & CEO, Publicis Groupe

Educator
Douglas Melville, Chief Diversity Officer, TBWA

Role Model
Fernando Espejel, VP Direct Digital, Draftfcb

Trendsetter
Mailet Lopez, Founder, I Had Cancer.com/Squeaky Wheel Media

2014 Mosaic Awards Winners

Multicultural Advertising Campaign
Agency: Bromley; Client: NBA; Campaign: Noche Latino / Autentico

Supplier Diversity
Agency: TBWA; Program Name: TBWA\ Diverse Vendor Partner Program

Multicultural Talent in Advertising
Agency: Peterson Milla Hooks; Client: Gap Inc.; Campaign: Make Love

Workforce Inclusion
Agency: MGM Resorts International; Program Name: Inspiring Our World

Multicultural Traditional Media Usage
Agency: Leo Burnett; Client: Allstate; Campaign: Out Holding Hands

Multicultural Students Program
Agency: Starcom MediaVest Group; Program Name: SMG Future Leaders Program

Multicultural Digital Media Usage
Agency: McCann NY; Client: General Mills, Inc.; Campaign: #LuckyToBe

For nearly two decades, creating an inclusive advertising industry has been a priority of the AAF. During this time, the AAF has committed a substantial portion of its resources to achieve this objective by investing in a myriad of programs that promote and advance multiculturalism and diversity within the advertising industry. In an effort to further mainstream its inclusion initiatives, the AAF has moved the Diversity Achievement & Mosaic Awards and Forum to ADMERICA!, AAF's national conference where the subject can easily reach a larger audience of AAF corporate and individual members.

“We are thrilled this year to honor another group of accomplished individuals and agencies whose work has pushed the boundaries of diversity in advertising. Their continued effort to innovate demonstrates what is possible when those with diverse voices and experiences join together as one.” —Kendra Hatcher King, Chair, AAF Mosaic Council; Group Director of Account Planning, Razorfish

The Diversity Achievement and Mosaic Awards Dinner & Forum is part of AAF’s programming designed to celebrate diversity and provide opportunities for advancement within the industry. Each year the who’s who thought leaders of the advertising industry convene for this program to interact with their peers and demonstrate their company’s commitment to diversity and inclusion. This year’s recipients have embraced advanced marketing techniques and business practices and have developed diversity initiatives that not only help to improve the bottom line, but also secure a relevant role in a continuously evolving corporate environment.

For more information on the Diversity Achievement & Mosaic Awards, please visit www.aaf.org/mosaicawards or contact Kai Jones at kjones@aaf.org. To learn more about ADMERICA!, please visit admericaaaf.org.


The American Advertising Federation (AAF), the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry, is headquartered in Washington, D.C., and acts as the "Unifying Voice for Advertising." The AAF’s membership is comprised of nearly 100 blue chip corporate members comprising the nation’s leading advertisers, advertising agencies, and media companies; a national network of nearly 200 local clubs representing 40,000 advertising professionals; and more than 200 AAF college chapters with over 6,000 student members. The AAF operates a host of programs and initiatives including the Advertising Hall of Fame, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Center on Multiculturalism, and summer Ad Camps for high school students. For more information on the full range of AAF programming, visit www.aaf.org.