AAF Announces "Most Promising University" as part of the 2014 Most Promising Minority Students Program


WASHINGTON, D.C. — In partnership with Omnicom Group, this year the American Advertising Federation will debut the Most Promising University as a part of the 2014 Most Promising Minority Students Program, which takes place on February 11-14, 2014 at the Roosevelt Hotel in New York City. The Most Promising University session will cover decision making, how to navigate office politics, conflict resolution and negotiation, among other topics in an effort to equip MPMS participants with insights and skills that will help them to achieve success as they begin their advertising career.

“Omnicom is extremely proud to launch and sponsor the Most Promising University. It speaks to the heart of Omnicom's culture – developing  and nurturing talent. There is no doubt that in recent years there has been an emphasis on broadening the pool of young, creative multicultural talent in the ad industry, but if there’s no mechanism in place to coach these individuals on how to leverage their unique points of view and talent within our industry, we will never move beyond first base – and this is what we hope to achieve through the creation of the Most Promising University.” – Tiffany R. Warren, Senior VP, Chief Diversity Officer, Omnicom Group and President, ADCOLOR®, MPMS Class of 1997

2014 celebrates the 19th Class of Most Promising Minority Students, and since 1997, it has jumpstarted the careers of more than 600 multicultural advertising professionals.  This week-long program also features industry immersions, speaker panels, networking and job opportunities. In addition to Omnicom Group, sponsors include Pepsi, Publicis Groupe, CNN, Deutsch, General Mills, Interpublic Group, Leo Burnett, McCann Worldgroup, Energy BBDO, Hill Holiday, and Condé Nast.

“Besides industry-specific knowledge, these students must also develop their own leadership acumen and savvy in order to navigate and thrive in an industry where career paths aren’t necessarily clearly defined.  With this new addition to the program curriculum, AAF looks forward to providing these talented students with yet another set of tools that will position them for both professional and personal success.  The more we can prepare these Most Promising students on these ‘outside-the-classroom’ experiences, the better retention we will have in the industry as well.” – Connie Frazier, Chief Operating Officer, American Advertising Federation

For more information about the Most Promising Minority Students Program or to become a sponsor, please contact Kai Jones at kjones@aaf.org.


About the American Advertising Federation

The American Advertising Federation (AAF), the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry, is headquartered in Washington, D.C., and acts as the "Unifying Voice for Advertising." The AAF also has 15 district operations, each located in and representing a different region of the nation. The AAF’s membership is comprised of nearly 100 blue chip corporate members comprising the nation’s leading advertisers, advertising agencies, and media companies; a national network of nearly 200 local federations, representing 40,000 advertising professionals, located in ad communities across the country; and more than 225 AAF college chapters, with over 7,500 student members. The AAF operates a host of programs and initiatives including the Advertising Hall of Fame, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Center on Multiculturalism, and summer Ad Camps for high school students. For more information on the full range of AAF programming, please visit www.aaf.org.