AdCamp Speakers


Chicago | DC | New York

AdCamp Chicago 2013 Speakers


Brooks

Lorrie Brooks, Account Supervisor, Draftfcb

Experience with brands like GM (Hummer, Cadillac and Pontiac), Pampered Chef, Electrolux, National Pork Board, Motorola and Newell Rubbermaid (Sharpie, PaperMate, Prismacolor and Expo).


Clementi

Laura Clementi, Account Supervisor, Ketchum Midwest

Laura Clementi is an Account Supervisor and Digital/Social Strategist in Ketchum’s Brand Marketing Practice. With 5 years’ experience in the Public Relations industry, Laura brings a unique mix of account management, brand planning and digital/social strategy expertise to her clients.

In 2010, Laura was recognized as a “15-to-Watch: Young PR Professionals” by the annual PR News National PR People Awards.

Laura graduated summa cum laude from the University of Minnesota, where she earned a bachelor’s degree in strategic communication. While earning that degree, she spent five months living and learning in Bergen, Norway and another month exploring the art movement in Buenos Aires, Argentina. Outside of her work in PR, Laura has a passion for the international, and for igniting a spark of enthusiasm for language and culture exploration in others.


Jennifer Collins

Jenny Collins, Senior Account Executive, Hall and Partners

  • 3+ years market research experience
  • Experience includes: Household durables, CDR, Automotive, Travel
  • Attended DePaul University
  • Worked in public affairs and political consulting for one year, before realizing that research was where I wanted to be


De Leon

Nate De LeÓn, Senior Copywriter, Commonground

SPENDS HIS DAY…
Writing different forms of advertising for primarily the MillerCoors client. Finding creative ways to tell a story while maintaining a unique style.

LIFE BEFORE Commonground…
DDB Chicago, Ogilvy NY, Arc Worldwide, Euro RSCG, Beam Global

CLIENTS/BRANDS SHE HAS TOUCHED…
Anheuser-Busch, MillerCoors, Nike, Coca-Cola, Wrigley’s Extra, Cars.com, State Farm, McDonald’s, Laughing Cow, Optimus, Grainger, Beam Global Spirits, American Family Insurance, Baxter Biosurgery, Illinois Lottery

WHAT HE STUDIED IN SCHOOL…
-MS Communications at The VCU Brandcenter
-BA Communications / Advertising at The University of Illinois at Urbana Champaign

OTHER STUFF YOU SHOULD KNOW ABOUT HER…
-Recognition: Emmy Award, Hugo Award, Gold Effie
-Likes to golf
-Career Goal: Make History


Katrina Olson

Quynh Hoang, Account Supervisor, Draftfcb

Quynh manages corporate branding strategy on the Dow account at DFCB Chicago and is currently residing in Lincoln Park with her husband.


Ingram

Lauren Ingram, Sr. Art Director, Commonground

SPENDS HER DAY…
Creating, thinking, snacking, photoshopping, and problem solving

LIFE BEFORE Commonground…
Upshot, Proof (Jim Beam’s Internal ad agency), G2, Saatchi & Saatchi X

CLIENTS/BRANDS SHE HAS TOUCHED…
Frito-Lay, PepsiCo, P&G, Wal-Mart, Walgreens, CVS, SuperValu, Safeway, Target, Kroger, Publix, Sam’s Club, Dollar General, Kraft, World Kitchen, DMI, Waste Management, Jim Beam, Canadian Club, Tequila Casa Sauza, El Tesoro, Cruzan, Laphroaig, Courvoisier, Crown Imports, Disney, and MillerCoors

WHAT SHE STUDIED IN SCHOOL…
BFA Art & Design – Advertising Art Direction

OTHER STUFF YOU SHOULD KNOW ABOUT HER…
Undefeated potato sack racer


Murphy

Peg Murphy, Professor, Columbia College

Peg Murphy is a recent addition to Columbia College Chicago’s full time faculty. She brings 25+ years of practical world experience and a commitment to training tomorrow’s marketing stars today.

Peg began her marketing career at a leading direct marketing firm and quickly worked her way up the ranks to an Account Supervisor managing such national accounts as: Motorola, AARP, Playboy and Spiegel. She was then recruited to work at a “high spin” creative boutique as an Account Director on such accounts as: Apple Computer, Boca Burger, Chicago Title & Trust, Crate & Barrel, Marshall Field, Nine West, True Value, United States Cellular, Walgreens, etc. As part of the management team, she became one of the youngest Vice Presidents in the agency’s history, choosing to leave as the firm became part of Euro Tatham RSCG.


Carol Sagers

Carol Sagers, Principal Consultant, CHS Marketing Consultants

Carol is a marketing consultant with expertise in the Management of Consumer Communication, Strategic & New Product Planning and Multicultural Marketing. Carol recently returned to consulting after 7 years leading multicultural marketing efforts at McDonald’s USA. In addition to her consultancy, Carol is an Assistant Professor of Marketing at American Intercontinental University.


Matt Vicenzi

Matt Vicenzi, Account Director, Hall and Partners

  • 8+ years market research experience
  • Experience includes: CPG, Household Durables, Financial, Energy, and others
  • Attended Northern Michigan University (NMU, where the N stands for Nowledge)
  • Became a market researcher because…I fell into it from Economics & Mathematics background


AdCamp DC 2013 Speakers

Linda Thomas Brooks

Linda Thomas Brooks

Linda Thomas Brooks has spent her entire career in media. She was most recently the President of Ingenuity Media at The Martin Agency. There she led teams in Richmond, VA and New York City who develop media and marketing strategies for clients, and who craft activations that take advantage of all the emerging media possibilities. Clients including Johnson & Johnson brands, The American Cancer Society, Norwegian Cruise Lines and Experian work with Ingenuity.

Linda came to Ingenuity from Trilogy, where she had been Executive Director, Media & Marketing. Trilogy is a privately-held technology company, and while there Linda helped develop products and relationships that took advantage of the intersection of media, technology and data.

Prior to her arrival at Trilogy, she was Executive Vice President, Managing Director of General Motors Mediaworks/General Motors Cyberworks in Detroit. In that role, she lead a dedicated agency representing all General Motors divisions in creating powerful multi-media opportunities and consolidated traditional and new media buying services. Her team provided buying expertise and strategic media and marketing ideation to all of GM’s business units. Prior to that, Linda had experience in strategy and planning at several US advertising agencies.

Linda’s expertise in both the media and automotive industries led to the American Advertising Federation naming her to its Advertising Hall of Achievement for early career achievement, and her selection in 2000 as one of the “100 Leading Women in the North American Auto Industry” by Automotive News. She was also named to the Crain’s Detroit Business Magazine list of Most Influential Women and one of Ad Age’s Women to Watch.

She currently serves on the Executive Committee of the Board of Directors for the American Advertising Federation. She is an advisor to the Buckeye Leaders Fellowship Program at The Ohio State University, her alma mater.


Brooks

Lorrie Brooks, Account Supervisor, Draftfcb

Experience with brands like GM (Hummer, Cadillac and Pontiac), Pampered Chef, Electrolux, National Pork Board, Motorola and Newell Rubbermaid (Sharpie, PaperMate, Prismacolor and Expo).


Diane R. Johnson

Diane R. Johnson, Vice President and Account Supervisor, Health Affairs, Ketchum

Diane Johnson is a vice president with the Health Affairs specialty in Ketchum’s Washington, D.C. office. Diane has more than 15 years of experience as a public health professional with a proven record in health communications, social marketing, project and fiscal management, strategic planning and new business development. Diane has managed government, nonprofit and industry communications programs to educate the general public and specialty stakeholders − such as physicians, healthcare providers and multicultural populations − on a number of complex health issues including electronic health records, health information technology, HIV/AIDS and other infectious diseases, medication and treatment education and disease awareness.

Prior to Ketchum, Diane was the director of social marketing with the Vaccine Research Center (VRC) at the National Institute of Allergy and Infectious Diseases at the National Institutes of Health where she streamlined and increased recruitment for the VRC’s clinical trials. Diane’s responsibilities included the management of all aspects of the VRC’s advertising, communications, and community outreach initiatives in the areas of HIV/AIDS, H1N1, SARS, Ebola and West Nile Virus. Diane’s infectious disease background also includes global expertise in the management of several HIV/AIDS programs that provided in-country support to southern and eastern Africa and the Caribbean for a national not-for-profit organization. Diane also worked at the National Academy of Sciences, Institute of Medicine for the Food and Nutrition Board where she was responsible for execution of member activities including planning committee meetings and workshops, developing reports and other associated materials of committee proceedings, and producing camera-ready manuscripts for the National Academies Press.

Diane is a repeat guest lecturer at the Georgetown University School of Continuing Studies, The George Washington University School of Public Health and Health Services, as well as the University of Maryland at College Park. She is a grant review chair to the Government of the District of Columbia Department of Health, HIV/AIDS, Hepatitis, STD and TB Administration and the former scientific program planner for the Black Caucus of Health Workers with the American Public Health Association.

She is an alumna of Brown University and received her Master in Public Health from the University of North Carolina (UNC), Dennis and Joan Gillings School of Global Public Health. Diane is a former W.K. Kellogg Fellow, Emerging Leaders in Public Health, at the UNC Kenan-Flagler Business School in Chapel Hill, N.C.


Blair Keeley

Blair Keeley, Executive Vice President and Chief Creative Officer, West Cary Group

Blair Keeley has 23 years of experience in creative development and leadership on the ad agency side (CHD Atlanta; Cramer-Krasselt, Phoenix; and New & Improved Advertising, Scottsdale) and the client side (Capital One and Saudi ARAMCO).

Blair has also owned 3 start-up marketing companies and currently is partner and Chief Creative Officer at West Cary Group, an integrated marketing agency he helped start in 2007.

Blair lives in Richmond, VA with his lovely wife and seven kids. He is a huge sports fan, loves cold weather and is bald by choice.


Gail Legaspi-Gaull

Gail Legaspi-Gaull

Gail Legaspi-Gaull is a senior marketing professional with 20 years experience in all aspects of marketing strategy and tactics. She has been instrumental in creating business-building, new products and driving insightful brand strategy. Her previous experience includes nearly a decade at Unilever, where she served as North American and Global Brand Manager of world-class brands such as Dove, Axe, and Vaseline. Her global scope included Latin America (particularly Brazil and Mexico), Europe, South Africa, and Asia. She also crafted product strategies for extending Unilever’s footprint in developing countries. In her time at Unilever, Gail spearheaded many product launches and managed blue chip advertising agencies such as J. Walter Thomson and BBH, gaining valuable expertise in the application of consumer research in developing winning creative. Her corporate career includes four years at Sallie Mae where she attained Corporate Officer status as the Sr. Director of Brand Strategy. While at Sallie Mae she also built out the Social Media approach and drove the branding strategy for the company's move into consumer banking. Gail has an MBA with concentrations in Marketing and Management from New York University and a BSBA with a double major in International Business and Marketing from Georgetown University.


Sheryl Oliver

Sheryl Oliver, Professor, Howard University

Professor Sheryl Oliver is an Assistant Professor and Advertising Sequence Coordinator in the Department of Journalism. She has 25+ years in the advertising industry with an expertise in advertising sales/marketing. Her research agenda includes a major industry initiative with the American Association of Advertising Agencies (4A's) and Howard University School of Communications' Center of Excellence in Advertising that addresses the underrepresentation of African-Americans in mid-senior level positions at major advertising agencies. Her research also addresses hiring managers' perceptions of skills required to be successful in mid to senior level positions at advertising agencies and how African Americans are promoted and retained at major advertising agencies. Her interests also include researching the psychological effects of advertising on the self-concept and self-esteem of at-risk African-American adolescents, specifically the effects of food advertising on childhood obesity and eating behavior.


Carol Sagers

Carol Sagers, Principal Consultant, CHS Marketing Consultants

Carol is a marketing consultant with expertise in the Management of Consumer Communication, Strategic & New Product Planning and Multicultural Marketing. Carol recently returned to consulting after 7 years leading multicultural marketing efforts at McDonald’s USA. In addition to her consultancy, Carol is an Assistant Professor of Marketing at American Intercontinental University.


Ingrid Vax

Ingrid Vax, Director, Business Development and Agency Relations, Spurrier Media Group

Ingrid has over 20 years of experience in account management, client services and marketing communications. Her deep background in advertising and branding spans the spectrum of marketing in both the corporate sector and agency business, ranging from Volvo Cars of North America, Chevy Chase Bank (now Capital One), and Sallie Mae to Scali McCabe Sloves and Qorvis Communications. In her new role at Spurrier Media Group, she oversees agency and client relations as well as new business development and related operations.

Ingrid is a strategic leader offering vast experience in B2C and B2B marketing. A results-focused team builder, her leadership ability is complemented by a track record of developing and launching effective campaigns, driving sales and revenue, and strengthening brand images. During her career, she has been recognized for her ability to implement positive change in fast-paced, challenging environments and effectively lead large cross-functional teams.

Ingrid graduated summa cum laude from Mary Baldwin College with a degree in marketing communications. She later received her Master’s Certificate in Internet Marketing from the University of San Francisco. Today, she serves as the Events Co-Chairperson on the Board of Directors of the Washington DC Ad Club.


Lynnette Williams

Lynnette Williams, Senior Vice President/Group Head - Media Relations, Edelman

Lynnette Johnson Williams is a senior vice president in the Washington, D.C. office of Edelman, the world’s largest privately owned public relations firm. She specializes in media relations, strategic communications, message development and public affairs counsel for a variety of Edelman clients. She leads the media team in the Washington office.

She recently managed a media relations and crisis management program for the Solar Energy Industries Association following the failure of solar panel manufacturer Solyndra.

For more than three years, she provided strategic counsel, program management and media relations direction to a multi-year national educational advocacy and advertising program for the oil and gas industry. She managed the leadership engagement program, presenting oil and natural gas CEOs, executives and API experts in high-level events and speaking engagement in the top 50 key markets.

Her work has included directing media relations campaigns for Walmart; positioning campaigns for the American Kidney Fund, Mercatus Institute, and the Colonial Williamsburg Foundation; directing national media outreach for a 70-member network of organizations promoting the Medicare Prescription Drug Benefit.

She directed a highly successful media and events management program for the Commission on the Prevention of Weapons of Mass Destruction Proliferation and Terrorism.

Before joining Edelman, she directed and implemented the media relations program for the Global Health Council, a membership organization focused HIV/AIDS, maternal and child health and infectious disease issues and funding. She served in the Clinton administration as deputy assistant secretary for public affairs/policy and strategy at the U.S. Department of Health and Human Services for Secretary Donna E. Shalala from 1998-2001.

She was a public affairs executive at Powell Tate, providing strategic communications counsel to clients in the healthcare, banking, electric utility and entertainment industries. She also managed media relations and public affairs issues for clients in the health, environment and health sectors at Strat@comm, a Washington public relations firm.

Lynnette spent nearly 10 years on Capitol Hill, holding positions in both major political parties, first as press secretary to U.S. Sen. Thad Cochran (R-MS), then Carol Moseley-Braun (D-IL). She also was press secretary to U.S. Sen. Arlen Specter (R-PA) during his 1996 presidential campaign. She is a board member and past president of the U.S. Senate Press Secretaries Association.

She serves on the advisory board of Common Threads, a non-profit founded by Chef Art Smith to teach children 8- to 12-year-olds the importance of nutrition and physical well-being. She also serves on the board of trustees for Achievement Preparatory Academy, a Washington, D.C. public charter school.

She earned a bachelor's degree in English from Tougaloo College (Miss.) and a master's degree in journalism from the Columbia University Graduate School of Journalism.


AdCamp New York 2013 Speakers

Patricia Berry

Patricia Berry, Director of Strategic Planning, Draftfcb

25+ years in strategic planning. Experience includes: CPG, Telecommunications, Financial, B2B, Pharma, and others.


Silvia Garcia

Silvia Garcia, Media Strategist, PHD

Silvia Garcia has been with PHD, a global media and communications agency network, since November 2010. Based out of PHD’s New York office, Silvia works on the HBO account developing and executing media plans for on-air programming including the brand’s series, films and sports. Before joining PHD , Silvia briefly worked with Scripps Networks’ ad-sales marketing team. Silvia is also a proud graduate from the University of Florida’s College of Journalism and Communication.


Edward Keller

Edward Keller, Professor, Media Communications and Arts (MCA)

Prior to City College, Ed worked at both small, “creative” shops as well as large advertising agencies, most notably Ogilvy & Mather and McCann Erickson.

As an active Account Manager, Ed worked on a diverse range of accounts including Procter & Gamble, Nabisco, Johnson & Johnson, Cotton Incorporated and ESPN, where he was responsible for the advertising that introduced the NFL on ESPN. Extensive involvement in the cable television category led him to open his own agency where he developed advertising efforts for The Food Network among others. In addition, he was a regular marketing columnist for The Trump Institute, a website for real estate and small business entrepreneurs as well as a contributor to Ad Age. Most recently Ed co-authored, TV Commercial and Print Production, a comprehensive guide for advertising managers and students interested in pursuing the production function.

Ed has a BA in Political Science from Columbia College and a MBA from the Graduate School of Business at Columbia University.


Terrence Lai

Terrence Lai, Associate Director of Marketing Analytics, Draftfcb

7+ years of marketing and consulting experience. Experience includes: CPG, Healthcare, Financial Services and Telecommunications.


Chris Legentil

Chris Legentil, Account Supervisor, Senior Media Specialist, Ketchum

Chris Legentil returned to the global PR agency, Ketchum, as an account supervisor in 2012. Specializing in media strategy and execution, Chris works for the company’s brand practice on Gillette and its corporate practice on MasterCard. Prior to returning to Ketchum, he was a manager of sports communications at Showtime Networks. In 2008, Chris earned his Master’s Degree in public relations from Rowan University.


Chad Oliver

Chad Oliver, Account Supervisor, Senior Media Specialist, Ketchum

Chad began his career at Y&R in 2007 as an intern. Since then he has gained a wealth of knowledge and experience across a range of industries and brands such as Xerox, Accenture, Dell, Campbell’s, Butterball, United States Olympic Committee, The National Hockey League, Finmeccanica and The Port Authority of New York and New Jersey. All while learning the ins and outs of the advertising process, including every type of production imaginable.

Chad is originally from the tiny Caribbean island of St. Vincent and the Grenadines and currently holds residence in Brooklyn. Besides being passionate about Advertising, Chad is also an avid Basketball player, a work in progress golfer, and loves to “mess around” in the kitchen.


Carol Sagers

Carol Sagers, Principal Consultant, CHS Marketing Consultants

Carol is a marketing consultant with expertise in the Management of Consumer Communication, Strategic & New Product Planning and Multicultural Marketing. Carol recently returned to consulting after 7 years leading multicultural marketing efforts at McDonald’s USA. In addition to her consultancy, Carol is an Assistant Professor of Marketing at American Intercontinental University.


Brian Skuse

Brian Skuse, Interactive Art Director, Deutsch NY

Brian is currently an interactive Art Director at Deutsch in NY. He really enjoys spaghetti, dogs, MMA, college basketball, a fresh Sharpie and the subway just pulling in as you walk onto the platform.


Nancy Tag

Nancy Tag, Chair, Media & Communication Arts Department, CCNY

Nancy R. Tag has been a Creative Director at various advertising agencies throughout New York City where she’s overseen a distinguished roster of clients which include ING Financial Services, Procter & Gamble, The Waldorf-Astoria, Shiseido Cosmetics, Seiko, Canon, and Aruba Tourism. As a freelance copywriter, she’s traveled from Tokyo to Toronto to work with such distinctly different clients as Yamagataya Nori (seaweed), The Globe & Mail, and Molson’s Golden Ale. In addition to winning numerous industry awards, two of her television commercials have been inducted into the permanent collection on advertising at the Museum of Modern Art in NYC.

Before coming to City College, Professor Tag taught advertising to potential copywriters, art directors and design managers at Parsons School of Design where she twice received the Henry Wolf Award for Teaching Excellence. She’s also taught in the Baker School of Business and Technology College at FIT. In 2007, she was the recipient of a CCNY Presidential Junior Faculty Leadership & Service Award as well as a Colin Powell Fellowship. Professor Tag is a graduate of the University of Pennsylvania with a Masters in Media Studies from New School University.

Professor Tag is currently the Chair of the Media & Communication Arts Department.