Alert: March 7, 2013

AAF Louisiana Members:

As you may have heard, Louisiana Department of Revenue Secretary Tim Barfield recently said that taxes on media advertising are being considered by the Jindal Administration to help offset their proposed elimination of the state’s personal and corporate income tax.  Barfield was quick to note that no decisions have been made yet.  Kudos to AAF-Baton Rouge President Hunter Territo who was able to effectively articulate opposition to any tax on advertising in the news coverage.

At this point in time it is premature for any kind of widespread advertising industry response.  However, it is not too soon to prepare to respond if the tax is proposed and it becomes necessary.  Next Wednesday, representatives of the advertising and media industries will be meeting in Baton Rouge to share information and discuss strategy.  Please let me know if you are interested in participating in that meeting and I can give you the specifics and put you in touch with the organizers.

I will continue to keep you informed.  Do not hesitate to contact me if you have any questions or comments.

Clark Rector
Executive Vice President-Government Affairs
American Advertising Federation
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