AAF Government Report

August 3, 2012


Clark Rector Jr., Executive Vice President – Government Affairs

Aaron Dodson, Federation Intern

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Ad Guidelines to be Resurrected?

The National Telecommunications and Information Administration has announced the next two meetings of its multistakeholder process to develop an industry code of conduct for how consumer data is handles in mobile apps.  The meetings will be held on August 22 and 29.  AAF was among the hundreds of stakeholders who participated in the initial meeting on July 12.  That meeting resulted in a list of issues, or elements, that may be addressed in the code.  Participants were unscientifically polled in an effort to roughly prioritize the issues.  The focus of the next meetings will reportedly be on “transparency.”

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