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District Winners to Compete in Austin at the National Student Advertising Competition

Washington, DC – Over a thousand advertising students across the country are providing Nissan with fresh insights and innovative ideas on how to market to multicultural millennials through the American Advertising Federation’s National Student Advertising Competition (NSAC). 

After completing a series of district competitions, only 19 out of 153 teams will now advance to the national competition held at ADMERICA! AAF National Conference in Austin, TX from June 2-5, 2012.

AAF President and CEO, James Edmund Datri said, “This is truly exciting stuff.  Tapping into the mindset of the millennial market is a top priority for many companies these days and the NSAC is a unique solution to overcoming this challenge.  AAF is extremely proud of the hard work all of our college chapter members have put forth and commend them for their high degree of dedication to this project.”

This year’s students were tasked with the challenge of developing a fully integrated marketing campaign to help Nissan build awareness and lasting favorability among African-Americans, Hispanic, and Chinese millennial consumers in the United States.
“Innovation is at the heart of Nissan products and services,” said Jon Brancheau, Vice President, Marketing, Nissan North America, “so we were happy to invite students across the country to offer us their own creative ideas and solutions as part of the National Student Advertising Competition. These students embraced the opportunity to explore how to market the Nissan brand and our products among young, multicultural consumers. Many of the insights and proposals they developed will no doubt influence our future marketing campaigns.”

Students who participate in this program invest anywhere from one to nine months of time preparing these plans books and presentations.  In some instances, students interview for a position on their college chapter’s NSAC team. 

The finalists of the 2012 NSAC national competition are:

  • Butler University
  • Grand Valley State University
  • Hawaii Pacific University
  • Johnson & Wales University - Providence
  • Minnesota State University Moorhead
  • Ohio University
  • Penn State University
  • Portland State University
  • Southwest University of Visual Arts - Albuquerque
  • Syracuse University
  • Texas A&M University – College Station
  • Texas Christian University

  • University of Alabama
  • University of California, Berkeley
  • University of California, Los Angeles
  • University of Miami
  • University of Nebraska – Lincoln
  • University of Virginia
  • West Texas A&M University

 “The NSAC is a serious competition among students who are passionate about their work,” Brancheau continued, “which is why it is always difficult to choose one winning team from among so many solid entries. I commend all of the teams for their thorough research, professional presentations and smart ideas. This competition provided high-quality content for Nissan, and more importantly, an invaluable educational experience for every student participant. This is a great program, and Nissan is proud to be a part of it.”

About Nissan North America

In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized as an ENERGY STAR® Partner of the Year in 2010, 2011 and 2012 by the U.S Environmental Protection Agency. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.InfinitiUSA.com.

For more information on Nissan North America, Inc. contact Vicki Smith, Corporate Communications at vicki.smith@nissan-usa.com or (615) 725-0749

About the American Advertising Federation

The American Advertising Federation (AAF), the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry, is headquartered in Washington, D.C., and acts as the "Unifying Voice for Advertising."  The AAF also has 15 district operations, each located in and representing a different region of the nation.  The AAF’s membership is comprised of nearly 100 blue chip corporate members comprising the nation’s leading advertisers, advertising agencies, and media companies; a national network of 200 local federations, representing 40,000 advertising professionals, located in ad communities across the country; and 220 AAF college chapters, with over 6,000 student members.  The AAF operates a host of programs and initiatives including the Advertising Hall of Fame, the ADDY® Awards, the National Student Advertising Competition, and the Mosaic Center on Multiculturalism.  For more information on the full range of AAF programming, visit www.aaf.org.

For more information on NSAC, please visit www.aaf.org/nsac or contact Education Services at education@aaf.org or (202)898-0089.