Samsung Mobile Celebrated for Advertising Excellence

American Advertising Federation Honors Samsung Mobile with the Innovation and Leadership in Advertising Award

DALLAS – April 25, 2012 – The American Advertising Federation (AAF) Tenth District has announced that Samsung Telecommunications America (Samsung Mobile), the No. 1 mobile phone provider in the U.S. 1, and its agencies have been selected as the 2012 Innovation and Leadership in Advertising (ILA) Award recipient for outstanding work in advertising. The award recognizes Samsung and its agencies for their commitment to producing ground-breaking and inventive advertising programs. 
Samsung Mobile is the sixth recipient of the ILA award.  The company now joins an elite group of District 10 companies honored with this award with past recipients including AT&T, JCPenney, Wal-Mart, Whataburger and Southwest Airlines.

“Samsung Mobile is honored to be recognized by American Advertising Federation and to be included in such a prestigious field of recipients,” said Todd Pendleton, Chief Marketing Office for Samsung Mobile.   “In the past few years, we have taken a leadership role within the mobile industry and our marketing and advertising efforts are following suit.  We are fortunate to have talented people and agencies that are helping us deliver on our vision.”

For the ILA Award, the AAF recognizes companies that exemplify excellence in four key areas:

  • Media Use – Samsung Mobile incorporates an integrated marketing and advertising strategy, utilizing traditional and nontraditional media to effectively enhance the Samsung brand
  • Employment in District 10 – Samsung Mobile’s District 10 agencies include MWW Group, Ignite Partnership, Insider Marketing, Mosaic and Cheil USA
  • Diversity –Samsung continuously looks for dynamic individuals to bring new perspectives to the table in the quest of continuing to implement a diverse messaging strategy
  • Leadership –  Samsung’s leadership in the marketing and communications industry has garnered some of the industry’s top honors including being recognized in the 2011 Creativity International Awards, 2011 Hermes Creative Awards, the 2011 Stevie American Business Awards, in addition to receiving a dozen, 2012 ADDY Awards regionally and being a finalist for a 2012 national ADDY award

Joanne Lovato, Director of Integrated Marketing Communications for Samsung Mobile, will accept the award on behalf of Samsung Mobile at a special awards luncheon in Dallas, Texas, on June 12. In combination with accepting the award, Samsung also will announce the lucky recipient of its ILA Internship and Scholarship. This internship and scholarship helps recognize, promote and encourage academically talented students in advertising related disciplines, by providing a $3,500 scholarship from the AAF Tenth district, and a paid internship with Samsung’s marketing and communications department during the summer of 2012. Further details and instructions for applying may be found at

Jim Datri, AAF national president and CEO, will travel from Washington, D.C., to present the award, along with AAF Tenth District governor John Thomas, during a luncheon ceremony at the Doubletree Hotel in Dallas, TX on June 12, 2012. The event will be co‐hosted by AAF-Dallas.

Samsung Mobile has been a longtime supporter of the American Advertising Federation, including being a leading competitor in their local Dallas ADDY Awards.
Seating at the June 12 awards event is limited, and table reservations and tickets are available by contacting Frank Kopec, Executive Director AAF Dallas at or Kevin Dobbs, Executive Director, AAF Tenth District, at 1‐800‐808‐4473, or email: dobbsprt@nts‐

1 Number one mobile phone provider in the U.S claim for Samsung Mobile based upon reported shipment data, according to Strategy Analytics, Q4 2011 U.S. Market Share Handset Shipments Reports.


Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visit


The American Advertising Federation (AAF) headquartered in Washington, D.C., acts as the “Unifying Voice for Advertising.” The AAF is the oldest national advertising trade association, representing 40,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Through its 225 college chapters, the AAF provides nearly 7,500 advertising students with real‐world case studies and recruitment connections to corporate America. The AAF also has 130 blue‐chip corporate members that are advertisers, agencies and media companies, comprising the nation’s leading brands and corporations. For more information, visit the AAF’s Web site at


Allie Weibring, MWW Group for Samsung Mobile

Kevin Dobbs, American Advertising Federation (AAF) Tenth District

Frank Kopec, American Advertising Federation (AAF) Tenth District