Améredia Joins AAF’s Diversity Vision


WASHINGTON, D.C., March 19, 2012 – The American Advertising Federation (AAF) today announced a new partnership with San Francisco-based multicultural marketing agency Améredia, Inc. As a corporate member, Améredia and its agency leadership will work with the AAF to support further expansion of the AAF’s industry-leading multicultural initiatives and diversity vision.

“Améredia connects strongly with the multicultural focus and diversity vision fostered by the AAF over the years, and we aim to further that vision jointly,” said Améredia Principal and Cofounder Pawan J. Mehra.

Mehra has been appointed to the AAF’s Mosaic Council Executive Committee, which is responsible for overseeing the Federation’s wide array of multicultural programs and initiatives. Mehra joins Michele Thornton of CNN, the Council's Chair, and Tiffany R. Warren of Omnicom Group, the Council’s Vice Chair, and a roster of other industry leaders to further the organization’s diversity goals.

“Améredia is one of the fastest growing multicultural agencies in the nation, reaching the diverse American consumer marketplace, and we are proud they are joining forces with the Federation,” said AAF President and CEO James Edmund Datri.

In 2011, Améredia saw its most successful array of industry-wide recognitions to date, including being recognized as Supplier of the Year by the Pennsylvania-New Jersey-Delaware Minority Supplier Development Council, and being named a Top Business in America by DiversityBusiness.com. The agency’s multicultural and diversity-focused creative work, initiatives, growth and innovation have also been lauded by other hallmark organizations such as the ADCOLOR Industry Coalition, the Association of National Advertisers, the National Association for Multi-ethnicity in Communications, and the US Pan Asian American Chamber of Commerce.

Truly diverse from the inside out, the agency has global representation from a wide range of cultural backgrounds, which enables it to manage the creation of campaigns in over 20 languages.

Réd, Améredia’s multicultural marketing newsletter, spotlights a different ethnic community every month with key takeaways for marketing to each segment, and also aggregates the latest industry news, research and insights. Améredian, the agency’s marketing blog, provides a voice for the agency’s multicultural vision.

All this will enable Améredia to bring important resources to the table as the AAF continues to expand its industry-leading diversity initiatives.


About the American Advertising Federation

The American Advertising Federation (AAF), the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry, is headquartered in Washington, D.C., and acts as the "Unifying Voice for Advertising."  The AAF also has 15 district operations, each located in and representing a different region of the nation.  The AAF’s membership is comprised of nearly 100 blue chip corporate members comprising the nation’s leading advertisers, advertising agencies, and media companies; a national network of nearly 200 local federations, representing 40,000 advertising professionals, located in ad communities across the country; and more than 200 AAF college chapters, with over 6,500 student members.  The AAF operates a host of programs and initiatives including the Advertising Hall of Fame, the ADDY Awards, the National Student Advertising Competition, the Mosaic Center on Multiculturalism, and summer Ad Camps for high school students in Chicago and Washington.  For more information on the full range of AAF programming, visit www.aaf.org.