| 1973 | California Vintner Michigan State University |
1974 | American Motors Corporation University of South Carolina |
| 1975 | Warner Lambert (Sinutab) University of Texas-Austin |
1976 | Toyota Motor Sales USA University of Texas-Austin |
| 1977 | Frito-Lay Inc. San Jose State University |
1978 | Coca Cola USA (Sprite) Virginia Commonwealth University |
| 1979 | Wella Balsam University of Tennessee |
1980 | Nabisco, Inc. San Antonio College |
| 1981 | Adolf Coors Michigan State University |
1982 | Corning Glass Works University of Virginia |
| 1983 | Maxwell House Coffee University of Georgia |
1984 | Radio Shack Texas Tech University |
| 1985 | Burger King Corporation San Jose State University |
1986 | Levi Strauss & Company Iowa State University |
| 1987 | Chevrolet Motor Division Brigham Young University |
1988 | Nestle Foods Corporation University of Oregon |
| 1989 | Kellogg Corporation University of West Florida |
1990 | The Hearst Corporation Southwest Texas State University |
| 1991 | American Airlines University of Wisconsin-Madison |
1992 | Visa USA University of Montana |
| 1993 | Saturn Corporation Ithaca College |
1994 | Eastman Kodak Company University of Houston |
| 1995 | Chrysler Corporation (Dodge Neon) Loyola-New Orleans |
1996 | American Red Cross University of West Florida |
| 1997 | Pizza Hut University of West Florida |
1998 | Hallmark Cards, Inc. The George Washington University |
| 1999 | Toyota Motor Sales USA, Inc. UCLA |
2000 | The New York Times University of Alabama |
| 2001 | DaimlerChrysler University of Wisconsin-Madison |
2002 | Bank of America Southern Methodist University |
| 2003 | Toyota Motor Sales University of Nevada-Reno |
2004 | VISIT FLORIDA Southern Methodist University |
| 2005 | Yahoo! Texas State University San Marcos |
2006 | Postal Vault, Inc. University of Virginia |
| 2007 | Coca-Cola University of Minnesota - Twin Cities |
2008 | AOL Ohio University |
| 2009 | The Century Council Syracuse University |
2010 | State Farm |
| 2011 | JCPenney |
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