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Nissan Sponsors 2012 National Advertising Student Competition

WASHINGTON DC – Over the last 38 years, nearly 150,000 future advertising professionals across the nation have jump-started their careers through the American Advertising Federation’s (AAF’s) National Student Advertising Competition (NSAC), which provides college students with the hands-on, practical experience necessary to be competitive in the industry.  And at the same time, 38 blue chip companies – one each year to sponsor the program – have had the unique benefit of getting the marketing insights of thousands of college students, trained in the art and science of advertising, and organized into teams that act as advertising agencies to focus their energies on their sponsor’s brand.  The AAF today proudly announces that Nissan Americas will be the sponsor of the 39th annual NSAC.  

The competition requires AAF college chapter members to develop a 32-page marketing campaign and 20-minute presentation in response to a case study co-authored by Nissan Americas and the AAF Academic Division.  The case study will focus on the Nissan brand as it relates to multicultural audiences, expanding upon Nissan's innovation theme.  Each student team will first participate at the district level, and then winning teams will advance to the national level.  Student teams will pitch their campaign to a judging panel selected by the sponsor during the AAF’s National Conference, the annual ADMERICA!, to be held in 2012 in Austin, Texas from June 2-5. 

Year after year, the quality of work and level of creativity surpasses the previous year, and sponsors have been known to implement the ideas generated by these impressive, high-caliber student teams.  

“Nissan is extremely proud to support the creative minds of the National Student Advertising Competition,” said Jon Brancheau, vice president, Marketing, Nissan North America. “We are excited to see how the students can help Nissan deliver even more innovation to our communication platform.”

The AAF has 15 districts with over 200 college chapters represented.  Last year, 148 AAF college chapters competed at the district level, and it is anticipated that that number will increase in 2012. 

“The automotive sector is incredibly dynamic, and Nissan is an exciting and innovative brand in that sector, and so I know our students are going to be thrilled to learn that Nissan is the 2011-2012 NSAC sponsor.  I am confident our partnership with Nissan will be a true testament to the quality of work our AAF college students can produce.  Most of all, I thank Nissan for believing in and supporting the future of the advertising industry by providing our college students the kind of hands-on training these students cannot get anywhere else.  We look forward to working with the Nissan Team,” said AAF president and CEO James Edmund Datri.

Nissan Americas will not only sponsor the NSAC this year, but will also host the 2011 AAF Student Conference in Washington, D.C. on October 27-28.  This event connects students with a variety of professional development opportunities and encourages them to meet and network with industry leaders and AAF alumni. 

To learn more about how to start an AAF college chapter and participate in the NSAC, please visit www.aaf.org/education.


About Nissan Americas
In the Americas, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing.  Nissan is dedicated to improving the environment under the Nissan Green Program and was recognized as an ENERGY STAR® Partner of the Year by the U.S Environmental Protection Agency in 2010 and 2011. More information on Nissan in North America can be found at www.nissanusa.com.


About the American Advertising Federation
The American Advertising Federation (AAF), the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry, is headquartered in Washington, D.C., and acts as the "Unifying Voice for Advertising."  The AAF also has 15 district operations, each located in and representing a different region of the nation.  The AAF’s membership is comprised of nearly 100 blue chip corporate members comprising the nation’s leading advertisers, advertising agencies, and media companies; a national network of 200 local federations, representing 40,000 advertising professionals, located in ad communities across the country; and 220 AAF college chapters, with over 6,000 student members.  The AAF operates a host of programs and initiatives including the Advertising Hall of Fame, the ADDY® Awards, the National Student Advertising Competition, and the Mosaic Center on Multiculturalism.  For more information on the full range of AAF programming, visit the AAF's website at www.aaf.org.